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Internationalization of Middle Size Multinational Enterprises in Chinese Markets: Mirroring Back Effects

Author

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  • Andrea Pontiggia

    (Dept. of Management, Università Ca' Foscari Venice)

  • Tiziano Vescovi

    (Dept. of Management, Università Ca' Foscari Venice)

Abstract

In this paper, we focus on the internationalization strategies implemented by Middle Size Multinational Enterprises (MMNE) in Chinese markets. We assume that these strategies differs from those of the large multinational companies. Differences explained by the size of the company (medium) compared to the size of the potential market (large). The hypothesis is that in the internationalization strategy of Medium size Multinational Enterprises (MMNEs) is recursive and based on two-way innovation process. This processes is defined as a mirroring back phase and its shown by companies prone to innovate the business model because of the international exposure. Culturally distant and large markets may support firms to increase their strategic innovation rate. Evidences based on case studies show the content and the modes of the internationalization of MMNEs.

Suggested Citation

  • Andrea Pontiggia & Tiziano Vescovi, 2014. "Internationalization of Middle Size Multinational Enterprises in Chinese Markets: Mirroring Back Effects," Working Papers 17, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
    • Handle: RePEc:vnm:wpdman:88
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    References listed on IDEAS

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    More about this item

    Keywords

    management; finance; economics.;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • F63 - International Economics - - Economic Impacts of Globalization - - - Economic Development
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory

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