Product and Marketing Actions in a Competitive Scenario
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More about this item
Keywords
Product and Marketing Strategic actions; Competitive Interaction; Performance.;All these keywords.
JEL classification:
- M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2015-01-03 (Industrial Competition)
- NEP-MKT-2015-01-03 (Marketing)
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