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Commonality in product design: Cost saving, valuation change and cannibalization

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  • Kim, Kilsun
  • Chhajed, Dilip

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  • Kim, Kilsun & Chhajed, Dilip, 2000. "Commonality in product design: Cost saving, valuation change and cannibalization," European Journal of Operational Research, Elsevier, vol. 125(3), pages 602-621, September.
    • Handle: RePEc:eee:ejores:v:125:y:2000:i:3:p:602-621
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    References listed on IDEAS

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    1. David P. Rutenberg & Timothy L. Shaftel, 1971. "Product Design: Subassemblies for Multiple Markets," Management Science, INFORMS, vol. 18(4-Part-I), pages 220-231, December.
    2. K. Sridhar Moorthy & I. P. L. Png, 1992. "Market Segmentation, Cannibalization, and the Timing of Product Introductions," Management Science, INFORMS, vol. 38(3), pages 345-359, March.
    3. Chernev, Alex, 1997. "The Effect of Common Features on Brand Choice: Moderating Role of Attribute Importance," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 23(4), pages 304-311, March.
    4. Kenneth R. Baker & Michael J. Magazine & Henry L. W. Nuttle, 1986. "The Effect of Commonality on Safety Stock in a Simple Inventory Model," Management Science, INFORMS, vol. 32(8), pages 982-988, August.
    5. Yigal Gerchak & Michael J. Magazine & A. Bruce Gamble, 1988. "Component Commonality with Service Level Requirements," Management Science, INFORMS, vol. 34(6), pages 753-760, June.
    6. Bagwell, Laurie Simon & Bernheim, B Douglas, 1996. "Veblen Effects in a Theory of Conspicuous Consumption," American Economic Review, American Economic Association, vol. 86(3), pages 349-373, June.
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