Where Do the Children Of Professors Attend College?

To ask whether the best-informed consumers of higher education, the faculty, make different choices than other similarly endowed consumers, we compare the pattern of colleges chosen by 5,592 children of college and university faculty with the pattern chosen by the children of non-faculty families of similar socio-economic status. The patterns are remarkably different. The children of faculty are more likely to choose research universities and even more likely to choose selective liberal arts colleges. This evidence is consistent with the view that the level of information makes a difference in the choice of college.