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Protest attitudes and stated preferences: evidence on scale usage heterogeneity

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  • Maria A. Cunha-e-Sa
  • Luis C. Nunes
  • Vladimir Otrachshenko

Abstract

We contribute to the stated preference literature by addressing scale usage heterogeneity regarding how individuals answer attitudinal questions capturing lack of trust in institutions and fairness issues. Using a latent class model, we conduct a contingent valuation study to elicit the willingness-to-pay to preserve a recreational site. We find evidence that respondents within the same class, that is, with similar preferences and attitudes, interpret the Likert scale differently when answering the attitudinal questions. We identify different patterns of scale usage heterogeneity within and across classes and associate them with individual characteristics. Our approach contributes to better a understanding of individual behavior in the presence of protest attitudes.

Suggested Citation

  • Maria A. Cunha-e-Sa & Luis C. Nunes & Vladimir Otrachshenko, 2012. "Protest attitudes and stated preferences: evidence on scale usage heterogeneity," Nova SBE Working Paper Series wp569, Universidade Nova de Lisboa, Nova School of Business and Economics.
    • Handle: RePEc:unl:unlfep:wp569
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    More about this item

    Keywords

    Scale usage heterogeneity; Likert scale; protest attitudes; contingent valuation; latent class model;
    All these keywords.

    JEL classification:

    • C35 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions
    • Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects

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