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From Val d’Orbieu to InVivo Wine: the emergence of new ways of strategic partnership and governance in French wine industry

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  • Saïsset, L.A.

Abstract

Whereas wine sector is permanently restructuring to be more competitive, this research proposes to analyze the new forms of vertical and horizontal co-operation that are emerging in the French wine industry thanks to the Vinadéis case study. Focusing on strategy and governance, our theoretical framework points out that partnership is rarely precisely defined. Between strategic alliances and mergers, strategic partnerships are new forms of inter-firms co-operation that can be vertical or horizontal. Regarding co-ops governance, it appears to be complex and multi dimensionnal with a great partnership facet. Involving stakehoders in the decision making process is a specificity of certain types of co-ops. This research highlights three key elements regarding the strategic partnerships that are emerging in the French wine industry: the usefulness of analysing strategy and governance from a resource and a path dependence sides, the key role of “opened governance” in managing the inter-firms relationships and a realistic understanding of the intricacies and dynamics of partnering in practice. ....French Abstract: Alors que le secteur viti-vinicole est en permanente restructuration pour gagner en compétitivité, ces travaux analysent, grâce à l’étude de cas portant sur Vinadéis, les nouvelles formes de coopération verticale et horizontale qui se font jour dans la filière. Axé sur la stratégie et la gouvernance, notre cadre théorique souligne l'absence de définition précise du partenariat. A la croisée des chemins entre alliance stratégique et fusions, les partenariats stratégiques constituent une nouvelle forme de coopération inter-entreprises qui peut aussi bien être verticale qu'horizontale. La gouvernance coopérative apparaît complexe et multidimensionnelle, avec une composante partenariale importante. L'implication des parties prenantes dans le processus de prise de décision est une particularité de certains types de coopérative. Cette recherche permet de mettre en évidence trois éléments-clés relatifs aux partenariats stratégiques qui montent en puissance dans le secteur vin français : la pertinence d’analyser la stratégie et la gouvernance sous l’angle des ressources et de la dépendance de sentier, le rôle central d’une « gouvernance ouverte » en matière de gestion des relations interentreprises et enfin la compréhension concrète des subtilités et des dynamiques des relations partenariales.

Suggested Citation

  • Saïsset, L.A., 2017. "From Val d’Orbieu to InVivo Wine: the emergence of new ways of strategic partnership and governance in French wine industry," Working Papers MoISA 201703, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.
    • Handle: RePEc:umr:wpaper:201703
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    References listed on IDEAS

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    1. Franck Brulhart, 2002. "Le rôle de la confiance dans le succès des partenariats verticaux logistiques:le cas des coopérations entre industriels agro-alimentaires et prestataires logistiques," Revue Finance Contrôle Stratégie, revues.org, vol. 5(4), pages 51-77, December.
    2. Coelho, A. & Rastoin, J.L., 2006. "Les stratégies de développement des grandes firmes de l'industrie mondiale du vin sur la longue période (1980-2005)," Working Papers MoISA 200607, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.
    3. Gérard Charreaux & Philippe Desbrières, 1998. "Gouvernance des entreprises:valeur partenariale contre valeur actionnariale," Revue Finance Contrôle Stratégie, revues.org, vol. 1(2), pages 57-88, June.
    4. Franck Brulhart, 2002. "Le rôle de la confiance dans le succès des partenariats verticaux logistiques : le cas des coopérations entre industriels agroalimentaires et prestataires logistiques," Post-Print halshs-00438606, HAL.
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    More about this item

    Keywords

    WINE CO-OPS; PARTNERSHIP; GOVERNANCE; COOPERATIVES VITI-VINICOLES; PARTENARIAT; GOUVERNANCE;
    All these keywords.

    JEL classification:

    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • G34 - Financial Economics - - Corporate Finance and Governance - - - Mergers; Acquisitions; Restructuring; Corporate Governance
    • Q3 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Nonrenewable Resources and Conservation
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance

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