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RSE et transformation numérique des entreprises artisanales : une étude sur données d’enquête

Author

Listed:
  • Jimmy Merlet

    (Univ Rennes, CNRS, CREM - UMR 6211, F-35000 Rennes, France & M@rsouin)

  • Thierry Pénard

    (Univ Rennes, CNRS, CREM - UMR 6211, F-35000 Rennes, France & M@rsouin)

Abstract

Les études sur la responsabilité sociétale des entreprises (RSE) dans les très petites en-treprises (TPE) sont rares. Les travaux existants soulignent les freins et retards des TPE en matière de RSE : manque de compétences, de temps ou de ressources financières. . . Notre article prolonge ces travaux en s’intéressant aux liens entre les compétences et usages nu-mériques des TPE d’une part et leurs pratiques de RSE d’autre part. Nous cherchons aussi à savoir si la mise en place d’actions de RSE facilite la transformation numérique des pe-tites entreprises. Nous exploitons une enquête réalisée par l’Observatoire M@rsouin auprès de 1019 entreprises artisanales en Bretagne, dans les secteurs du bâtiment, de la production, de l’alimentation et des services. Nos principaux résultats montrent que les entreprises arti-sanales les plus avancées en termes d’usages numériques sont aussi celles qui ont le plus de pratiques responsables (sur le plan environnemental et social). Nous constatons aussi que plus les entreprises sont engagées dans des démarches responsables et plus elles ont d’incitations à démarrer ou accélérer leur transformation numérique.

Suggested Citation

  • Jimmy Merlet & Thierry Pénard, 2019. "RSE et transformation numérique des entreprises artisanales : une étude sur données d’enquête," Economics Working Paper Archive (University of Rennes & University of Caen) 2019-02, Center for Research in Economics and Management (CREM), University of Rennes, University of Caen and CNRS.
    • Handle: RePEc:tut:cremwp:2019-02
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    More about this item

    Keywords

    RSE; usages numériques; transformation; TPE; artisanat;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • O15 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Economic Development: Human Resources; Human Development; Income Distribution; Migration

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