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Temptation-based reasoning : When tempted, everything becomes a (better) reason to indulge

Author

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  • van de Ven, Niels

    (Tilburg University, School of Economics and Management)

  • Blanken, Irene

    (Tilburg University, School of Economics and Management)

  • Zeelenberg, Marcel

    (Tilburg University, School of Economics and Management)

Abstract

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Suggested Citation

  • van de Ven, Niels & Blanken, Irene & Zeelenberg, Marcel, 2018. "Temptation-based reasoning : When tempted, everything becomes a (better) reason to indulge," Other publications TiSEM 2d4ef71e-a23b-47ee-828d-9, Tilburg University, School of Economics and Management.
    • Handle: RePEc:tiu:tiutis:2d4ef71e-a23b-47ee-828d-9c3ba1053b66
    as

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    References listed on IDEAS

    as
    1. Selin Atalay & Margaret G. Meloy, 2011. "Retail therapy: A strategic effort to improve mood," Post-Print hal-00596836, HAL.
    2. Garvey, Aaron M. & Bolton, Lisa E., 2017. "The Licensing Effect Revisited: How Virtuous Behavior Heightens the Pleasure Derived from Subsequent Hedonic Consumption," Journal of Marketing Behavior, now publishers, vol. 2(4), pages 291-298, April.
    3. Ying Zhang & Szu-chi Huang & Susan M. Broniarczyk, 2010. "Counteractive Construal in Consumer Goal Pursuit," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(1), pages 129-142, June.
    Full references (including those not matched with items on IDEAS)

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