The Dilemma between the Pursuit of Sustainability and the Cultural Heritage of Moroccan Family Businesses: A Contextualization Study
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Keywords
Family governance; sustainability; culture; innovation; family reputation; business imitation;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-AFR-2023-06-26 (Africa)
- NEP-ARA-2023-06-26 (MENA - Middle East and North Africa)
- NEP-CUL-2023-06-26 (Cultural Economics)
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