Newspaper and Internet Display Advertising – Co-Existence or Substitution?
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- Lindstädt, Nadine & Budzinski, Oliver, 2012. "Newspaper and internet display advertising - co-existence or substitution?," Ilmenau Economics Discussion Papers 74, Ilmenau University of Technology, Institute of Economics.
References listed on IDEAS
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Cited by:
- Nadine Lindstädt & Oliver Budzinski, 2011.
"Newspaper vs. Online Advertising – Is There a Niche for Newspapers in Modern Advertising Markets?,"
Working Papers
113/11, University of Southern Denmark, Department of Sociology, Environmental and Business Economics.
- Lindstädt, Nadine & Budzinski, Oliver, 2012. "Newspaper vs. online advertising - Is there a niche for newspapers in modern advertising markets?," Ilmenau Economics Discussion Papers 73, Ilmenau University of Technology, Institute of Economics.
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More about this item
Keywords
: media economics; advertising; complementation; substitution; newspapers; internet;All these keywords.
JEL classification:
- L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
- A20 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - General
- L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
- M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2012-07-23 (Industrial Competition)
- NEP-CUL-2012-07-23 (Cultural Economics)
- NEP-ICT-2012-07-23 (Information and Communication Technologies)
- NEP-MKT-2012-07-23 (Marketing)
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