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From here to obscurity?: Media substitution theory and traditional media in an on‐line world

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  • Barbara K. Kaye
  • Thomas J. Johnson

Abstract

An online survey targeted to politically interested Internet users assesses whether traditional media use is decreasing, increasing or remaining the same since users first started using the Web, bulletin boards/electronic mailing lists and chat rooms. Associations are made between media use gratifications, political attitudes and demographics and traditional media use, and further analysis determines whether these factors predict changes in the amount of time online users spend with traditional media. This study's findings are compared with a similar study conducted in 1996. News magazines and radio news took the hardest hit from the Internet in 2000 but in 1996 television news suffered the most. Generally, in both years the Internet had not altered media use patterns. In 1996 and 2000 more users claimed that the time they spent seeking political information from traditional media sources had stayed the same than had changed. However, the trend indicates that those Internet users whose media patterns have changed are abandoning traditional media at a much greater rate than they are increasing their use.

Suggested Citation

  • Barbara K. Kaye & Thomas J. Johnson, 2003. "From here to obscurity?: Media substitution theory and traditional media in an on‐line world," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 54(3), pages 260-273, February.
    • Handle: RePEc:bla:jamist:v:54:y:2003:i:3:p:260-273
    DOI: 10.1002/asi.10212
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    Citations

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    Cited by:

    1. Nadine Lindstädt & Oliver Budzinski, 2012. "Newspaper and Internet Display Advertising – Co-Existence or Substitution?," Working Papers 114/12, University of Southern Denmark, Department of Sociology, Environmental and Business Economics.
    2. Yeong-Wha Sawng & Kazuyuki Motohashi & Gang-Hoon Kim, 2013. "Comparative analysis of innovative diffusion in the high-tech markets of Japan and South Korea: a use–diffusion model approach," Service Business, Springer;Pan-Pacific Business Association, vol. 7(1), pages 143-166, March.
    3. Doan Viet Phuong Nguyen & Thanh-Binh Phung, 2023. "Media Credibility and Re-use Intention for Information Seeking in Crisis: A Case of Cross-Platform Media Complementary Effect in Covid-19 Pandemic in Vietnam," SAGE Open, , vol. 13(4), pages 21582440231, November.
    4. Dean Neu & Gregory Saxton & Jeffery Everett & Abu Rahaman Shiraz, 2020. "Speaking Truth to Power: Twitter Reactions to the Panama Papers," Journal of Business Ethics, Springer, vol. 162(2), pages 473-485, March.
    5. Sung, Nakil & Kwack, Eunkyoung, 2016. "IPTV's videos on demand for television programs, their usage patterns, and inter-channel relationship in Korea," Telecommunications Policy, Elsevier, vol. 40(10), pages 1064-1076.
    6. Sung, Nakil & Kim, Minchang, 2023. "COVID-19 and changes in content usage behavior: The case of South Korea," Telecommunications Policy, Elsevier, vol. 47(1).
    7. Sung, Nakil & Kim, Jaekyeong, 2020. "Does the internet kill newspapers? The case of South Korea," Telecommunications Policy, Elsevier, vol. 44(4).
    8. Ruixia Han & Jian Xu, 2020. "A Comparative Study of the Role of Interpersonal Communication, Traditional Media and Social Media in Pro-Environmental Behavior: A China-Based Study," IJERPH, MDPI, vol. 17(6), pages 1-21, March.
    9. repec:jtr:journl:v:4:y:2012:i:1:p:12-37 is not listed on IDEAS
    10. Miao Guo, 2019. "Social Television Viewing with Second Screen Platforms: Antecedents and Consequences," Media and Communication, Cogitatio Press, vol. 7(1), pages 139-152.
    11. Nadine Lindstädt & Oliver Budzinski, 2011. "Newspaper vs. Online Advertising – Is There a Niche for Newspapers in Modern Advertising Markets?," Working Papers 113/11, University of Southern Denmark, Department of Sociology, Environmental and Business Economics.
    12. Youzhong Wang & Daniel Zeng & Bin Zhu & Xiaolong Zheng & Feiyue Wang, 2014. "Patterns of news dissemination through online news media: A case study in China," Information Systems Frontiers, Springer, vol. 16(4), pages 557-570, September.

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