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The Amazing Race to India: Prominence in Reality Television Affects Destination Image and Travel Intentions

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  • T. TESSITORE
  • M. PANDELAERE
  • A. VAN KERCKHOVE

Abstract

Considering the increasing popularity of reality television shows, this research investigated the impact of a destination placement in reality television on tourism. Two experiments reveal that a reality show can change the image of the destination in which the show is set. This positively affects cognitive, affective and behavioral outcomes. Specifically, it changes perceptions in accordance with the depiction of the destination in the reality show, increases knowledge about the destination, favorably affects viewers’ attitude toward the destination, and even more importantly, increases the intention to travel to the destination. Our findings are of interest to destination marketing organizations; they inform them on how to promote touristic destinations

Suggested Citation

  • T. Tessitore & M. Pandelaere & A. Van Kerckhove, 2013. "The Amazing Race to India: Prominence in Reality Television Affects Destination Image and Travel Intentions," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 13/849, Ghent University, Faculty of Economics and Business Administration.
    • Handle: RePEc:rug:rugwps:13/849
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    File URL: http://wps-feb.ugent.be/Papers/wp_13_849.pdf
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    1. Su, Hung Jen & Huang, Yu-An & Brodowsky, Glen & Kim, Hyun Jeong, 2011. "The impact of product placement on TV-induced tourism: Korean TV dramas and Taiwanese viewers," Tourism Management, Elsevier, vol. 32(4), pages 805-814.
    2. Friestad, Marian & Wright, Peter, 1994. "The Persuasion Knowledge Model: How People Cope with Persuasion Attempts," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 1-31, June.
    3. Randall L. Rose & Stacy L. Wood, 2005. "Paradox and the Consumption of Authenticity through Reality Television," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(2), pages 284-296, September.
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    Keywords

    Product placement; reality television; perception; destination marketing;
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