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"Trying" to be Entrepreneurial

Author

Listed:
  • Brannback, Malin
  • Krueger, Norris
  • Carsrud, Alan
  • Elfving, Jennie

Abstract

If we are to understand how entrepreneurial intentions evolve, we must embrace theories reflecting the inherent dynamics of human decision making. While the dominant model of entrepreneurial intentions remains invaluable, capturing the dynamics is necessary to advance our understanding of how intent becomes action. To this end, we offer Bagozzi’s Theory of Trying (TT) as a theory-driven model that assumes a dynamic pathway to intent. Rather than focusing on intentions toward a static target behavior, TT focuses on intentions toward a dynamic goal. To support this perspective, we offer striking new evidence that the emergent intentions process is indeed dynamic.

Suggested Citation

  • Brannback, Malin & Krueger, Norris & Carsrud, Alan & Elfving, Jennie, 2007. ""Trying" to be Entrepreneurial," MPRA Paper 8814, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:8814
    as

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    File URL: https://mpra.ub.uni-muenchen.de/8814/1/MPRA_paper_8814.pdf
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    References listed on IDEAS

    as
    1. Norris F. Krueger Jr. & Deborah V. Brazeal, 1994. "Entrepreneurial Potential and Potential Entrepreneurs," Entrepreneurship Theory and Practice, , vol. 18(3), pages 91-104, April.
    2. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    3. Norris Krueger, 1993. "The Impact of Prior Entrepreneurial Exposure on Perceptions of New Venture Feasibility and Desirability," Entrepreneurship Theory and Practice, , vol. 18(1), pages 5-21, October.
    4. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
    5. Deborah V. Brazeal & Theodore T. Herbert, 1999. "The Genesis of Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 23(3), pages 29-46, April.
    6. Bagozzi, Richard P & Warshaw, Paul R, 1990. "Trying to Consume," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(2), pages 127-140, September.
    7. Norris F. Krueger Jr., 2000. "The Cognitive Infrastructure of Opportunity Emergence," Entrepreneurship Theory and Practice, , vol. 24(3), pages 5-24, April.
    8. KruegerJR, Norris F. & Reilly, Michael D. & Carsrud, Alan L., 2000. "Competing models of entrepreneurial intentions," Journal of Business Venturing, Elsevier, vol. 15(5-6), pages 411-432.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

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    2. Izabela Szymanska & Tom Sesti & Hali Motley & George Puia, 2020. "The Effects of Hackathons on the Entrepreneurial Skillset and Perceived Self-Efficacy as Factors Shaping Entrepreneurial Intentions," Administrative Sciences, MDPI, vol. 10(3), pages 1-15, September.
    3. Justin Paul & Philippe Hermel & Archana Srivatava, 2017. "Entrepreneurial intentions—theory and evidence from Asia, America, and Europe," Journal of International Entrepreneurship, Springer, vol. 15(3), pages 324-351, September.

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    More about this item

    Keywords

    intentions; theory of trying; tipping points; reciprocal causation; entrepreneurship; entrepreneurial cognition;
    All these keywords.

    JEL classification:

    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups

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