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Variables Of The Image Of Tourist Destination

Author

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  • Ban Olimpia

    (University of Oradea, Faculty of Economic Sciences)

Abstract

The image of a destination is more than a distinguishing element; it is a component of the supply and brings more value to it. The image of a destination can be the decisive component, while the other elements re relatively alike (1). The image of a tourist destination is strongly connected to the image of a country, the image of a nation and the image of a place. The image of a place is formed for a receiver naturally by accumulating experiences with that place, the use of the sources of personal and impersonal information. For the transmitter, the image is the result of some direct and indirect actions. The branding of the place is the conscientious and coordinated process of an image achievement. In the paper there are presented some examples of actions of image research, an essential step having in view the branding or re-branding It is presented a study of the citizens of Oradea regarding their perception of tourist Romania.

Suggested Citation

  • Ban Olimpia, 2008. "Variables Of The Image Of Tourist Destination," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 2(1), pages 554-559, May.
    • Handle: RePEc:ora:journl:v:2:y:2008:i:1:p:554-559
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    File URL: http://steconomice.uoradea.ro/anale/volume/2008/v2-economy-and-business-administration/097.pdf
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    Citations

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    Cited by:

    1. Almeyda-Ibáñez, Marta & George, Babu P., 2017. "The evolution of destination branding: A review of branding literature in tourism," MPRA Paper 87884, University Library of Munich, Germany.
    2. Almeyda, Marta & George, Babu, 2020. "Customer-Based Brand Equity For Tourist Destinations: A Comparison Of Equities Of Puerto Rico And The Us Virgin Islands," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 8(2), pages 148-172.

    More about this item

    Keywords

    touristic destinations; brand; image;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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