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Extending tourism marketing: Implications for targeting the senior tourists' segment

Author

Listed:
  • Athina Nella

    (Hellenic Open University [Patras])

  • Evangelos Christou

    (ATEITH - Alexander Technological Educational Institute of Thessaloniki)

Abstract

The continuous monitoring of market trends is one of the most important roles that marketing scientists and practitioners should fulfill. Tourism is significantly affected by major demographic, cultural and economic trends. In the last few years there is considerable debate on the radical demographic changes taking place around the globe and one of the main issues arousing in many developed and developing countries is this of ageing population.

Suggested Citation

  • Athina Nella & Evangelos Christou, 2016. "Extending tourism marketing: Implications for targeting the senior tourists' segment," Post-Print hal-02441474, HAL.
    • Handle: RePEc:hal:journl:hal-02441474
    DOI: 10.5281/zenodo.376336
    Note: View the original document on HAL open archive server: https://hal.science/hal-02441474
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    References listed on IDEAS

    as
    1. Chen, Sandy C. & Shoemaker, Stowe, 2014. "Age and cohort effects: The American senior tourism market," Annals of Tourism Research, Elsevier, vol. 48(C), pages 58-75.
    2. Kim, Hyelin & Woo, Eunju & Uysal, Muzaffer, 2015. "Tourism experience and quality of life among elderly tourists," Tourism Management, Elsevier, vol. 46(C), pages 465-476.
    3. Gabor, Michalko, 2015. "A content analysis of rural tourism research," MPRA Paper 77416, University Library of Munich, Germany, revised 11 Aug 2015.
    4. Delphine Le Serre & Corinne Chevalier, 2012. "Marketing Travel Services to Senior Consumers," Post-Print hal-00879295, HAL.
    5. Alén, Elisa & Nicolau, Juan Luis & Losada, Nieves & Domínguez, Trinidad, 2014. "Determinant factors of senior tourists’ length of stay," Annals of Tourism Research, Elsevier, vol. 49(C), pages 19-32.
    6. Zafiropoulos, Kostas & Vrana, Vasiliki & Antoniadis, Konstantinos, 2015. "Use of twitter and Facebook by top European museums," MPRA Paper 77408, University Library of Munich, Germany, revised 07 Nov 2015.
    7. Vasiliki Vrana & Kostas Zafiropoulos & Konstantinos Antoniadis, 2016. "Top European Museums on Twitter," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Anastasia Stratigea (ed.), Tourism and Culture in the Age of Innovation, edition 1, pages 457-469, Springer.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Market segmentation; senior tourism market; ageing population; market targeting; destination marketing organisations;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • O1 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development

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