Variety Steering Concept for Mass Customization
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References listed on IDEAS
- Arnold Picot & Ralf Reichwald & Rolf Wigand, 2008. "Information, Organization and Management," Springer Books, Springer, number 978-3-540-71395-1, March.
- Berman, Barry, 2002. "Should your firm adopt a mass customization strategy?," Business Horizons, Elsevier, vol. 45(4), pages 51-60.
- Ekström, Karin M. & Karlsson, MariAnne, 2001. "Customer Oriented Product Development? An exploratory study of four Swedish SME’s," FE rapport 2001-380, University of Gothenburg, Department of Business Administration.
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More about this item
Keywords
Variety Management; Complexity; Production/Operations Management;All these keywords.
JEL classification:
- D20 - Microeconomics - - Production and Organizations - - - General
- L23 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Organization of Production
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