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Should your firm adopt a mass customization strategy?

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  • Berman, Barry

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  • Berman, Barry, 2002. "Should your firm adopt a mass customization strategy?," Business Horizons, Elsevier, vol. 45(4), pages 51-60.
    • Handle: RePEc:eee:bushor:v:45:y:2002:i:4:p:51-60
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    File URL: http://www.sciencedirect.com/science/article/pii/S0007-6813(02)00227-6
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    Cited by:

    1. Arnold Kamis & Tziporah Stern & Daniel M. Ladik, 2010. "A flow-based model of web site intentions when users customize products in business-to-consumer electronic commerce," Information Systems Frontiers, Springer, vol. 12(2), pages 157-168, April.
    2. Teerling, M.L. & Huizingh, Eelko K.R.E., 2006. "Exploring the concept of web site customization: applications and antecedents," Research Report 06F07, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    3. Blecker, Thorsten & Abdelkafi, Nizar & Kaluza, Bernd & Friedrich, Gerhard, 2003. "Variety Steering Concept for Mass Customization," MPRA Paper 5251, University Library of Munich, Germany.
    4. repec:dgr:rugsom:06f07 is not listed on IDEAS
    5. Mincong Tang & Yinan Qi & Min Zhang, 2017. "Impact of Product Modularity on Mass Customization Capability: An Exploratory Study of Contextual Factors," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 16(04), pages 939-959, July.
    6. Berman, Barry, 2011. "Strategies to reduce product proliferation," Business Horizons, Elsevier, vol. 54(6), pages 551-561.
    7. Berman, Barry, 2012. "3-D printing: The new industrial revolution," Business Horizons, Elsevier, vol. 55(2), pages 155-162.
    8. Jun, Sungbum & Lee, Seokcheon & Yih, Yuehwern, 2021. "Pickup and delivery problem with recharging for material handling systems utilising autonomous mobile robots," European Journal of Operational Research, Elsevier, vol. 289(3), pages 1153-1168.
    9. Brian Squire & Steve Brown & Jeff Readman & John Bessant, 2006. "The Impact of Mass Customisation on Manufacturing Trade‐offs," Production and Operations Management, Production and Operations Management Society, vol. 15(1), pages 10-21, March.

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