Strategies to reduce product proliferation
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DOI: 10.1016/j.bushor.2011.07.003
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References listed on IDEAS
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Citations
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Cited by:
- Dertwinkel-Kalt, Markus & Wey, Christian, 2020.
"Multi-product bargaining, bundling, and buyer power,"
Economics Letters, Elsevier, vol. 188(C).
- Dertwinkel-Kalt, Markus & Wey, Christian, 2019. "Multi-product bargaining, bundling, and buyer power," DICE Discussion Papers 329, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).
- Kelting, Katie & Berry, Christopher & van Horen, Femke, 2019. "The presence of copycat private labels in a product set increases consumers' choice ease when shopping with an abstract mindset," Journal of Business Research, Elsevier, vol. 99(C), pages 264-274.
- Yanhui Zhao & Yufei Zhang & Joyce (Feng) Wang & Wyatt A. Schrock & Roger J. Calantone, 2020. "Brand relevance and the effects of product proliferation across product categories," Journal of the Academy of Marketing Science, Springer, vol. 48(6), pages 1192-1210, November.
- Leff Bonney & Christopher R. Plouffe & Michael Brady, 2016. "Investigations of sales representatives’ valuation of options," Journal of the Academy of Marketing Science, Springer, vol. 44(2), pages 135-150, March.
- Tomohiko Sakao & Tatsunori Hara & Ryo Fukushima, 2020. "Using Product/Service-System Family Design for Efficient Customization with Lean Principles: Model, Method, and Tool," Sustainability, MDPI, vol. 12(14), pages 1-25, July.
- Wei‐Lin Wang & Demetrios Vakratsas, 2021. "The Dual Impact of Product Line Length on Consumer Choice," Production and Operations Management, Production and Operations Management Society, vol. 30(9), pages 3054-3072, September.
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Keywords
Product proliferation; Product depth; Product pruning;All these keywords.
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