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Technological Innovation and Its Impact on Business Model, Organization and Corporate Culture – IBM’s Transformation into a Globally Integrated, Service-Oriented Enterprise

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  • Martin Jetter
  • Gerhard Satzger
  • Andreas Neus

Abstract

This article investigates the influence of information and communication technology (ICT) on business transformation. First, the general, ICT-driven development lines of globalization and service-orientation are described. Then, an analysis of the IBM Corporation’s transformation over the past 50 years into a globally integrated, service-oriented company illustrates that ICT innovations must be dealt with by simultaneous adaptation of business model, organization and corporate culture. For many companies the ability to manage this change becomes increasingly critical. Copyright Gabler Verlag 2009

Suggested Citation

  • Martin Jetter & Gerhard Satzger & Andreas Neus, 2009. "Technological Innovation and Its Impact on Business Model, Organization and Corporate Culture – IBM’s Transformation into a Globally Integrated, Service-Oriented Enterprise," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 1(1), pages 37-45, February.
    • Handle: RePEc:spr:binfse:v:1:y:2009:i:1:p:37-45
    DOI: 10.1007/s12599-008-0002-7
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    References listed on IDEAS

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    1. Arnold Picot & Ralf Reichwald & Rolf Wigand, 2008. "Information, Organization and Management," Springer Books, Springer, number 978-3-540-71395-1, January.
    2. Jan Fagerberg, 2003. "Innovation: A Guide to the Literature," Working Papers on Innovation Studies 20031012, Centre for Technology, Innovation and Culture, University of Oslo.
    3. Jim Spohrer & Stephen K. Kwan, 2009. "Service Science, Management, Engineering, and Design (SSMED): An Emerging Discipline - Outline & References," International Journal of Information Systems in the Service Sector (IJISSS), IGI Global, vol. 1(3), pages 1-31, July.
    4. Waterman, Robert Jr. & Peters, Thomas J. & Phillips, Julien R., 1980. "Structure is not organization," Business Horizons, Elsevier, vol. 23(3), pages 14-26, June.
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    2. Gryczka Marcin, 2016. "The Changing Role of the Service Sector in an Innovation-Oriented Economy," Folia Oeconomica Stetinensia, Sciendo, vol. 16(2), pages 175-190, December.
    3. Karlilar, Selin & Balcilar, Mehmet & Emir, Firat, 2023. "Environmental sustainability in the OECD: The power of digitalization, green innovation, renewable energy and financial development," Telecommunications Policy, Elsevier, vol. 47(6).
    4. Krzysztof Bartczak & Stanislaw Lobejko, 2021. "An Innovative Model for Measuring Attitudes towards Digital Technology Platforms," European Research Studies Journal, European Research Studies Journal, vol. 0(3B), pages 249-270.

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