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Du musée au parc d’attractions : opportunités et risques de l’éduvertissement
[From the museum to the amusement park: opportunities and risks of edutainment]

Author

Listed:
  • Courvoisier, François
  • Balloffet, Pierre
  • Lagier, Joëlle

Abstract

This article explores the concept of edutainment, i.e. the tendency of museums to be more fun and interactive for their visitors, especially the younger ones. This article also explores the merchandisation of culture and the entry of commercial brands in museums and analyses the chances and pitfalls of edutainment, from a theoretical as well as a managerial point of view, through interviews of curators in Switzerland, France and Canada. This articles ends by offering reflexions for new tracks of research

Suggested Citation

  • Courvoisier, François & Balloffet, Pierre & Lagier, Joëlle, 2011. "Du musée au parc d’attractions : opportunités et risques de l’éduvertissement [From the museum to the amusement park: opportunities and risks of edutainment]," MPRA Paper 43374, University Library of Munich, Germany, revised 01 Jun 2011.
    • Handle: RePEc:pra:mprapa:43374
    as

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    File URL: https://mpra.ub.uni-muenchen.de/43374/1/MPRA_paper_43374.pdf
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    References listed on IDEAS

    as
    1. I. Assassi & Dominique Bourgeon & Marc Filser, 2010. "Recherche en Marketing de Activités Culturelles," Post-Print halshs-00497778, HAL.
    2. Holbrook, Morris B & Hirschman, Elizabeth C, 1982. "The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(2), pages 132-140, September.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Museums; amusement parks; edutainment; brands;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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