Du musée au parc d’attractions : opportunités et risques de l’éduvertissement
[From the museum to the amusement park: opportunities and risks of edutainment]
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References listed on IDEAS
- I. Assassi & Dominique Bourgeon & Marc Filser, 2010.
"Recherche en Marketing de Activités Culturelles,"
Post-Print
halshs-00497778, HAL.
- I. Assassi & Dominique Bourgeon & Marc Filser, 2010. "Recherche en Marketing des Activités Culturelles," Post-Print halshs-00497779, HAL.
- Holbrook, Morris B & Hirschman, Elizabeth C, 1982. "The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(2), pages 132-140, September.
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More about this item
Keywords
Museums; amusement parks; edutainment; brands;All these keywords.
JEL classification:
- M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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