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Outbound tourism from China: literature review and research agenda

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  • Keating, Byron W.
  • Kriz, Anton

Abstract

The rapid growth of China’s outbound tourism market has attracted a great deal of attention in recent years. However, the academic literature is still sparse in this area. Using a theoretical framework that synthesizes the key processes related to destination choice, the authors undertake a systematic review of the academic literature on outbound tourism from China. Stemming from this review, the paper provides some direction for future empirical research on this important topic. The authors also propose an episode model for travel planning, suggesting that traditional destination choice models may inadequately capture the nuances of destination choice in the Chinese context.

Suggested Citation

  • Keating, Byron W. & Kriz, Anton, 2008. "Outbound tourism from China: literature review and research agenda," MPRA Paper 40509, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:40509
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    File URL: https://mpra.ub.uni-muenchen.de/40509/1/MPRA_paper_40509.pdf
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    References listed on IDEAS

    as
    1. Luiz Moutinho & K.-H. Huarng & Tiffany Yu & C.-Y. Chen, 2008. "Modeling and forecasting tourism demand: the case of flows from Mainland China to Taiwan," Service Business, Springer;Pan-Pacific Business Association, vol. 2(3), pages 219-232, September.
    2. Eymann, Angelika & Ronning, Gerd, 1997. "Microeconometric models of tourists' destination choice," Regional Science and Urban Economics, Elsevier, vol. 27(6), pages 735-761, November.
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    Citations

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    Cited by:

    1. Seetaram, Neelu & Forsyth, Peter & Dwyer, Larry, 2016. "Measuring price elasticities of demand for outbound tourism using competitiveness indices," Annals of Tourism Research, Elsevier, vol. 56(C), pages 65-79.
    2. Lloyd, Alison E. & Yip, Leslie S.C. & Luk, Sherriff T.K., 2011. "An examination of the differences in retail service evaluation between domestic and tourist shoppers in Hong Kong," Tourism Management, Elsevier, vol. 32(3), pages 520-533.
    3. Tanya Arenas & Miguel Ángel Martínez & Xu Honggang & Oswaldo Morales & Mauricio Chávez, 2019. "Integrating VSM and Network Analysis for Tourism Strategies – Case: Mexico and the Chinese Outbound Market," Systemic Practice and Action Research, Springer, vol. 32(3), pages 315-333, June.
    4. Byron W. Keating, 2022. "CSR Commitment, Alignment and Firm Performance: The Case of the Australia-China Tourism Supply Chain," Sustainability, MDPI, vol. 14(19), pages 1-18, October.
    5. Canh P Nguyen, 2023. "Last chance to travel or safety first? The influence of exposure to natural hazards and coping capacities on tourism consumption," Tourism Economics, , vol. 29(4), pages 952-985, June.

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    More about this item

    Keywords

    China; outbound tourism; destination choice; research agenda;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • L8 - Industrial Organization - - Industry Studies: Services
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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