A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research
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References listed on IDEAS
- Bazijanec, Bettina & Pousttchi, Key & Turowski, Klaus, 2004. "An Approach for Assessment of Electronic Offers," MPRA Paper 2916, University Library of Munich, Germany.
- Pousttchi, Key & Wiedemann, Dietmar Georg, 2006. "Kategorisierung von mobilen Werbekampagnen [Categorization of Mobile Advertising Campaigns]," MPRA Paper 3608, University Library of Munich, Germany.
- Hoyer, Wayne D & Brown, Steven P, 1990. "Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(2), pages 141-148, September.
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Cited by:
- Wajeeha Aslam, Maria Batool, Zia Ul Haq, 2016. "Attitudes and Behaviors of the Mobile Phones Users towards SMS Advertising: A Study in an Emerging Economy," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 3(1), pages 68-85, March.
- Kubra Muge DALDAL & Sabiha KILIC, 2014. "Factors Affecting Mobile Tagging Awareness; A Research on Social Media Consumers," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 3(4), pages 69-86, December.
- Iacob Cătoiu & Daniel Adrian Gârdan, 2010. "Romanian Consumer Perception Towards Mobile Marketing Campaigns," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(12), pages 1-25.
- Dickinger, Astrid & Kleijnen, Mirella, 2008. "Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons," Journal of Interactive Marketing, Elsevier, vol. 22(3), pages 23-39.
- Pousttchi, Key & Wiedemann, Dietmar Georg, 2007. "Success Factors in Mobile Viral Marketing: A Multi-Case Study Approach," MPRA Paper 5736, University Library of Munich, Germany.
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More about this item
JEL classification:
- M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
NEP fields
This paper has been announced in the following NEP Reports:- NEP-MKT-2007-05-12 (Marketing)
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