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The agri-food crisis in the post-truth age: an application to the Spanish greenhouse sector

Author

Listed:
  • Pérez-Mesa, Juan Carlos
  • García Barranco, Mª Carmen
  • Serrano-Arcos, Mª Mar

Abstract

The contemporary media narratives frequently exhibit significant contradictions due to the influence of diverse interests. In this context, the framing of information assumes critical importance in shaping consumer opinions, necessitating a comprehensive examination of its management. This article investigates the portrayal of crises in the agri-food sector within the mass media when not anchored in objective and verifiable facts, thereby exerting a consequential impact on the sector’s reputation and public image. Specifically, a detailed analysis is conducted on the greenhouse horticulture sector in southeast Spain, recognized as the primary European supplier. Examination of these news items uncovers a discernible bias in the disseminated information, resulting in an information asymmetry between farmers and consumers. As a remedy for the affected sector, the current study advocates the implementation of a proactive crisis detection and management model grounded in the development and dissemination of verifiable information.

Suggested Citation

  • Pérez-Mesa, Juan Carlos & García Barranco, Mª Carmen & Serrano-Arcos, Mª Mar, 2023. "The agri-food crisis in the post-truth age: an application to the Spanish greenhouse sector," MPRA Paper 119882, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:119882
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    References listed on IDEAS

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    More about this item

    Keywords

    image crisis risk; reputation; mass media; sustainability; information management; vegetables.;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • Q5 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics

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