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The impact of television advertising on the consumer behavior–the case of Albania

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  • Kekezi, Ana

Abstract

Advertising is a very powerful and persuasive tool

Suggested Citation

  • Kekezi, Ana, 2019. "The impact of television advertising on the consumer behavior–the case of Albania," MPRA Paper 116061, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:116061
    as

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    File URL: https://mpra.ub.uni-muenchen.de/116061/1/Ana-Kekezi-Doktoratura.pdf
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    References listed on IDEAS

    as
    1. Belk, Russell W & Pollay, Richard W, 1985. "Images of Ourselves: The Good Life in Twentieth Century Advertising," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(4), pages 887-897, March.
    2. Bogdan Nichifor, 2014. "Theoretical Framework Of Advertising - Some Insights," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
    3. Alban Malia, 2020. "The Creation of NATO and the Western Alliance," European Journal of Multidisciplinary Studies Articles, Revistia Research and Publishing, vol. 5, ejms_v5_i.
    4. Robert Heath & Agnès Nairn & Paul A. Bottomley, 2009. "How effective is creativity? Emotive content in TV advertising does not increase attention," Post-Print hal-02312552, HAL.
    5. Eric J. Arnould & Craig J. Thompson, 2005. "Consumer Culture Theory (CCT): Twenty Years of Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 31(4), pages 868-882, March.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    TV advertising; consumer behavior; Albania;
    All these keywords.

    JEL classification:

    • Y40 - Miscellaneous Categories - - Dissertations - - - Dissertations
    • Y50 - Miscellaneous Categories - - Further Reading - - - Further Reading

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