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Small firm entry to e-marketplace for market expansion and internationalization: A theoretical perspective

Author

Listed:
  • Md. Imran Hossain

    (University of Rajshahi)

  • Md Shah Azam

    (University of Rajshahi)

  • Mohammed Quaddus

    (Curtin University)

Abstract

Over the past decades, e-marketplaces have been playing significant roles in the global economic development. The mounting trend of the world’s Internet population offers incredible opportunities for the firms, both large and small, to use the Internet-based e-marketplace applications in view of managing the firm-consumer interactions effectively. Firms’ entry to e-marketplace is resulted in market expansion, internationalization, and resource maximization. This study attempts to construct a theoretical framework to look at the factors affecting small firms’ entry to e-marketplace. Following an interpretive research paradigm, this study first explores various barriers and benefits that small firms face while participating in e-marketplace and validate those factors by analyzing 23 interviews conducted through a semi-structured interview guide. By applying both, inductive and deductive methods, the interpretive analyses build a theoretical framework comprising a range of variables classified as technological, organizational, and environmental factors. The theoretical framework is the guideline and also provides grounding for a quantitative research to the study of small firms’ e-marketplace entry behavior in a wider population. The study concludes with the implications for small firms’ market expansion and internationalization through e-marketplace participation.

Suggested Citation

  • Md. Imran Hossain & Md Shah Azam & Mohammed Quaddus, 2021. "Small firm entry to e-marketplace for market expansion and internationalization: A theoretical perspective," Journal of International Entrepreneurship, Springer, vol. 19(4), pages 560-590, December.
    • Handle: RePEc:kap:jinten:v:19:y:2021:i:4:d:10.1007_s10843-021-00297-5
    DOI: 10.1007/s10843-021-00297-5
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    Cited by:

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    3. Jurry Hatammimi & Sintyas Dita Purnama, 2022. "Factors affecting prospective entrepreneurs to utilize e-marketplace:A study of business school students in Indonesia," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(1), pages 01-11, January.
    4. Richa Misra & Renuka Mahajan & Nidhi Singh & Sangeeta Khorana & Nripendra P. Rana, 2022. "Factors impacting behavioural intentions to adopt the electronic marketplace: findings from small businesses in India," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1639-1660, September.
    5. Andrei Andreia Gabriela & Dincă Violeta-Mihaela & Mitan Andreea & Vătămănescu Elena-Mădălina, 2021. "Connecting the Dots: Exploring the Knowledge-based Antecedents of SMEs’ Profitability and Development via International Ventures," Management & Marketing, Sciendo, vol. 16(3), pages 167-186, September.
    6. Hultman, Magnus & Iveson, Abbie & Oghazi, Pejvak, 2023. "Talk less and listen more? The effectiveness of social media talking and listening tactics on export performance," Journal of Business Research, Elsevier, vol. 159(C).
    7. Jose Alejandro Cano & Abraham Londoño-Pineda & Maria Fanny Castro & Hugo Bécquer Paz & Carolina Rodas & Tatiana Arias, 2022. "A Bibliometric Analysis and Systematic Review on E-Marketplaces, Open Innovation, and Sustainability," Sustainability, MDPI, vol. 14(9), pages 1-42, May.
    8. Elena-Madalina VATAMANESCU & Andreea MITAN & Violeta-Mihaela DINCA & Andreia Gabriela ANDREI & Vlad-Andrei ALEXANDRU, 2021. "Smes Internationalization: Between Strategic Collaborators And Intermediaries," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(1), pages 457-466, November.

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