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Long-range dependence and Trends in Nigerian Popular Music Artists’ Famosity-“Davido”, “Burna Boy”, “Tiwa Savage” and “Wizkid”: Evidence from Google Trends

Author

Listed:
  • Yaya, OlaOluwa S
  • Ajose, Toyin S
  • Ogbonna, Ahamuefua E

Abstract

We investigate long-range dependence and linear trend in the famosity of popular Nigerian music artists such as Davido, Burna Boy, Tiwa Savage, and Wizkid by relying on their Web, News, Image and YouTube Google Trends searches. The available weekly datasets span 13.09.2015 to 06.09.2020. Preliminary results indicate correlations of search parameters (Web, News, Image and YouTube) of each musicians, while correlations of each search popularity parameters are weaker across musicians. Upon applying fractional persistence approach, we obtain that Web searches for these four musicians have slower tendencies to revert to mean level compared with persistence estimates for News, Image and YouTube searches, while Burna Boy weekly popularity indicate positive linear trend across the four search parameters. This musician is likely to pull more online support in few years than other music youngsters.

Suggested Citation

  • Yaya, OlaOluwa S & Ajose, Toyin S & Ogbonna, Ahamuefua E, 2020. "Long-range dependence and Trends in Nigerian Popular Music Artists’ Famosity-“Davido”, “Burna Boy”, “Tiwa Savage” and “Wizkid”: Evidence from Google Trends," MPRA Paper 104445, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:104445
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    References listed on IDEAS

    as
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    3. C. W. J. Granger & Roselyne Joyeux, 1980. "An Introduction To Long‐Memory Time Series Models And Fractional Differencing," Journal of Time Series Analysis, Wiley Blackwell, vol. 1(1), pages 15-29, January.
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    More about this item

    Keywords

    Long-range dependence; Pop music; Google Trends;
    All these keywords.

    JEL classification:

    • C22 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Time-Series Models; Dynamic Quantile Regressions; Dynamic Treatment Effect Models; Diffusion Processes

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