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Kim Kardashian: A Marketing Mastermind

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  • Danwa, Alif

Abstract

This research paper stands to prove that celebrities are no longer simply revered only for their talents or skill but have begun to outgrow the natural fame that comes with the skill, and/or have become famous for really no apparent or tangible reason at all, or possibly that there is now a new definition of celebrity. Their fame has worked in a cycle, famous for being famous. From the analysis of Kim Kardashian’s life and the tactics she has used to sustain her fame, it is clear to see that we could learn a thing or two from Kim. She is not just any ditsy celebrity; she is a marketing mastermind.

Suggested Citation

  • Danwa, Alif, 2022. "Kim Kardashian: A Marketing Mastermind," Thesis Commons re32g, Center for Open Science.
    • Handle: RePEc:osf:thesis:re32g
    DOI: 10.31219/osf.io/re32g
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    References listed on IDEAS

    as
    1. Johannes Knoll & Jörg Matthes, 2017. "The effectiveness of celebrity endorsements: a meta-analysis," Journal of the Academy of Marketing Science, Springer, vol. 45(1), pages 55-75, January.
    2. George E. Newman & Gil Diesendruck & Paul Bloom, 2011. "Celebrity Contagion and the Value of Objects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 38(2), pages 215-228.
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