Celebrity endorsement: Conceptual clarifications, critical review, and future research perspectives
[L’endossement par les célébrités : clarifications conceptuelles, synthèse critique et perspectives de recherche]
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DOI: 10.1177/0767370119857337
Note: View the original document on HAL open archive server: https://hal.science/hal-04879198v1
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References listed on IDEAS
- Napoli, Julie & Dickinson, Sonia J. & Beverland, Michael B. & Farrelly, Francis, 2014. "Measuring consumer-based brand authenticity," Journal of Business Research, Elsevier, vol. 67(6), pages 1090-1098.
- George E. Newman & Gil Diesendruck & Paul Bloom, 2011. "Celebrity Contagion and the Value of Objects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 38(2), pages 215-228.
- Laure Ambroise & Noel Albert & Pierre Valette-Florence & Gaelle Pantin-Sohier, 2014. "From endorsement to celebrity co-branding: personality transfer," Post-Print hal-02128446, HAL.
- L. Ambroise & Gaëlle Pantin-Sohier & Pierre Valette-Florence & N. Albert, 2014. "From endorsement to celebrity co-branding: Personality transfer," Post-Print halshs-01064057, HAL.
- Laure Ambroise & Gaëlle Pantin-Sohier & Pierre Valette-Florence & Noel Albert, 2014. "From endorsement to celebrity co-branding: personality transfer," Post-Print hal-01963442, HAL.
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Keywords
Attractivité; congruence; consommateur; crédibilité; endossement;All these keywords.
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