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The effectiveness of personalised versus generic information in changing behaviour: Evidence from an indoor air quality experiment

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  • Abdel Sater, Rita
  • Perona, Mathieu

    (CEPREMAP)

  • Huillery, Elise
  • Chevallier, Coralie

Abstract

While indoor air pollution is one of the leading causes of morbidity and mortality worldwide, its sources and impacts are largely misunderstood by the public. In a randomized controlled trial including 281 households in France, we test two interventions aimed at raising households' awareness of indoor pollutants and ultimately improving indoor air quality. While both generic and personalised information increase awareness, only personalised information is successful in shifting behaviour and decreasing indoor air pollution - by 20% compared to the control group. Heterogeneous treatment effects show that this effect is concentrated on the most polluted households at baseline.

Suggested Citation

  • Abdel Sater, Rita & Perona, Mathieu & Huillery, Elise & Chevallier, Coralie, 2021. "The effectiveness of personalised versus generic information in changing behaviour: Evidence from an indoor air quality experiment," SocArXiv kw3tn_v1, Center for Open Science.
    • Handle: RePEc:osf:socarx:kw3tn_v1
    DOI: 10.31219/osf.io/kw3tn_v1
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