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Entrepreneurial orientation dan pricing capability

Author

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  • Ariani, Mintarti
  • Maharani, Raden Roro Irfani

Abstract

Pricing capabilities merupakan pada kemampuan penetapan harga di dalam perusahaan. Perusahaan dalam persaingan sempurna tidak mempunyai kemampuan menentukan harga, sehingga hanya mampu bertahan dalam profit normal. Mereka bisa berkembang jika mampu mengembangkan inovasi dengan memperkenalkan sebuah produk baru yang susah ditiru oleh perusahaan pesaing .

Suggested Citation

  • Ariani, Mintarti & Maharani, Raden Roro Irfani, 2018. "Entrepreneurial orientation dan pricing capability," OSF Preprints qek96, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:qek96
    DOI: 10.31219/osf.io/qek96
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    References listed on IDEAS

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    2. Luliya Teeratansirikool & Sununta Siengthai & Yuosre Badir & Chotchai Charoenngam, 2013. "Competitive strategies and firm performance: the mediating role of performance measurement," International Journal of Productivity and Performance Management, Emerald Group Publishing Limited, vol. 62(2), pages 168-184, January.
    3. Shampy Kamboj & Zillur Rahman, 2017. "Market orientation, marketing capabilities and sustainable innovation," Management Research Review, Emerald Group Publishing Limited, vol. 40(6), pages 698-724, June.
    Full references (including those not matched with items on IDEAS)

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