Conceptualization of business excellence model with a grand theory approach
Author
Abstract
Suggested Citation
DOI: 10.31219/osf.io/p74yh
Download full text from publisher
References listed on IDEAS
- Jean-Noël Kapferer, 1992. "Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity," Post-Print hal-00788649, HAL.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Rasoul Azadi & BAHRAM YOUSEFI & HOSSEIN EYDI, 2016. "The Impact of the sponsorship in the Sport in promoting brand equity of sportswear industry," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 4(2), pages 19-32, May.
- Ioannis Rizomyliotis & Athanasios Poulis & Kleopatra Konstantoulaki & Apostolos Giovanis, 2021. "Sustaining brand loyalty: The moderating role of green consumption values," Business Strategy and the Environment, Wiley Blackwell, vol. 30(7), pages 3025-3039, November.
- Kriegbaum, Catharina, 1998. "Valuation of Brands - A Critical Comparison of Different Methods," EconStor Preprints 104968, ZBW - Leibniz Information Centre for Economics.
- Sangeeta Devanathan, 2020. "Indian Consumers’ Assessment of ‘Luxuriousness’: A Comparison of Indian and Western Luxury Brands," IIM Kozhikode Society & Management Review, , vol. 9(1), pages 84-95, January.
- Kittipa Wichailert & Khanchitpol Yousapornpaiboon, 2017. "Brand equity affects brand loyalty of the bottled mineral drinking water in Thailand," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 3(4), pages 180-191.
- Tseng-Ping Chiu & Derrick Jessey Yang & Min-Yuan Ma, 2023. "The Intertwining Effect of Visual Perception of the Reusable Packaging and Type of Logo Simplification on Consumers’ Sustainable Awareness," Sustainability, MDPI, vol. 15(17), pages 1-15, August.
- Singh Dara Singh Karpal & Islam Md. Aminul, 2017. "Validating an instrument for measuring brand equity of CSR driven organizations in Malaysia," Management & Marketing, Sciendo, vol. 12(2), pages 237-251, June.
- Burmann, Christoph & Jost-Benz, Marc & Riley, Nicola, 2009. "Towards an identity-based brand equity model," Journal of Business Research, Elsevier, vol. 62(3), pages 390-397, March.
- Wang, Haizhong & Liu, Di, 2020. "The differentiated impact of perceived brand competence type on brand extension evaluation," Journal of Business Research, Elsevier, vol. 117(C), pages 400-410.
- Jin, Xin & Weber, Karin, 2013. "Developing and testing a model of exhibition brand preference: The exhibitors' perspective," Tourism Management, Elsevier, vol. 38(C), pages 94-104.
- Abhishek Mishra & Satyabhushan Dash & Naresh K. Malhotra, 2015. "An integrated framework for design perception and brand equity," AMS Review, Springer;Academy of Marketing Science, vol. 5(1), pages 28-44, June.
- Fabiana Gondim Mariutti & Janaina Moura Engracia Giraldi, 2020. "Country brand personality of Brazil: a hindsight of Aaker’s theory," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(3), pages 251-264, September.
- Dawid Gajda, 2020. "Polish Young Consumers’ AttitudesTowards Mobile Phone Brands," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(11), pages 4-15.
- Andrea Boccardi & Cristiano Ciappei & Lamberto Zollo & Maria Carmen Laudano, 2016. "The Role of Heritage and Authenticity in the Value Creation of Fashion Brand," International Business Research, Canadian Center of Science and Education, vol. 9(7), pages 135-143, July.
- Siano, Alfonso & Vollero, Agostino & Bertolini, Alessandra, 2022. "From brand control to brand co-creation: An integrated framework of brand paradigms and emerging brand perspectives," Journal of Business Research, Elsevier, vol. 152(C), pages 372-386.
- Young Han Bae & Sangkil Moon & Jong Woo Jun & Taewan Kim & Ilyoung Ju, 2018. "The Impact of Consumers’ Attitudes toward a Theme Park: A Focus on Disneyland in the Los Angeles Metropolitan Area," Sustainability, MDPI, vol. 10(10), pages 1-13, September.
- Hatch, Mary Jo & Schultz, Majken, 2013. "The dynamics of corporate brand charisma: Routinization and activation at Carlsberg IT," Scandinavian Journal of Management, Elsevier, vol. 29(2), pages 147-162.
- Henderson, Geraldine R. & Iacobucci, Dawn & Calder, Bobby J., 1998. "Brand diagnostics: Mapping branding effects using consumer associative networks," European Journal of Operational Research, Elsevier, vol. 111(2), pages 306-327, December.
- Yuan, Ruizhi & Liu, Martin J. & Luo, Jun & Yen, Dorothy A., 2016. "Reciprocal transfer of brand identity and image associations arising from higher education brand extensions," Journal of Business Research, Elsevier, vol. 69(8), pages 3069-3076.
- Liu, Sindy & Perry, Patsy & Moore, Christopher & Warnaby, Gary, 2016. "The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China," Journal of Business Research, Elsevier, vol. 69(1), pages 357-364.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:osf:osfxxx:p74yh. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: OSF (email available below). General contact details of provider: https://osf.io/preprints/ .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.