IDEAS home Printed from https://ideas.repec.org/p/osf/osfxxx/6zasc.html
   My bibliography  Save this paper

Analyzing the Impact of Smart Tourism Application, Destination Image, and Satisfaction on Tourist Intention to Return to the Tourist Destination of Nha Trang

Author

Listed:
  • Viên, Trần Thị Xuân
  • Giao, Ha Nam Khanh
  • Thành, Tạ Văn

Abstract

This article examines the impacts of smart tourism applications, destination imagery, and tourist satisfaction on the likelihood of tourists returning to Nha Trang. The authors implemented a mixed methods research approach, which included expert interviews, focus group discussions, and Confirmatory Factor Analysis within Structural Equation Modeling (CB – SEM). The study results reveal that smart tourism applications directly and positively influence their perception of the destination image. This enhanced destination image significantly boosts tourist satisfaction and positively correlates with their intention to revisit. From these findings, the authors suggest several managerial strategies: (1) to augment the visibility and development of smart tourism applications to boost Nha Trang’s tourism; (2) to enhance tourist satisfaction by crafting an impressive and memorable image of the destination through the effective preservation and utilization of the region’s natural assets and cultural heritage. Additionally, it is imperative for government authorities to rigorously manage the pricing of tourism services to maintain quality and deliver value to tourism.

Suggested Citation

  • Viên, Trần Thị Xuân & Giao, Ha Nam Khanh & Thành, Tạ Văn, 2024. "Analyzing the Impact of Smart Tourism Application, Destination Image, and Satisfaction on Tourist Intention to Return to the Tourist Destination of Nha Trang," OSF Preprints 6zasc, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:6zasc
    DOI: 10.31219/osf.io/6zasc
    as

    Download full text from publisher

    File URL: https://osf.io/download/671de1653f122fb28a1b3299/
    Download Restriction: no
    File URL: https://libkey.io/10.31219/osf.io/6zasc?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Chen, Ching-Fu & Phou, Sambath, 2013. "A closer look at destination: Image, personality, relationship and loyalty," Tourism Management, Elsevier, vol. 36(C), pages 269-278.
    2. Moonsup Hyun & Jeremy S. Jordan, 2020. "Athletic goal achievement: A critical antecedent of event satisfaction, re-participation intention, and future exercise intention in participant sport events," Sport Management Review, Taylor & Francis Journals, vol. 23(2), pages 256-270, April.
    3. Wang, Xia & Li, Xiang (Robert) & Zhen, Feng & Zhang, JinHe, 2016. "How smart is your tourist attraction?: Measuring tourist preferences of smart tourism attractions via a FCEM-AHP and IPA approach," Tourism Management, Elsevier, vol. 54(C), pages 309-320.
    4. Meleddu, Marta & Paci, Raffaele & Pulina, Manuela, 2015. "Repeated behaviour and destination loyalty," Tourism Management, Elsevier, vol. 50(C), pages 159-171.
    5. Hyun, Moonsup & Jordan, Jeremy S., 2020. "Athletic goal achievement: A critical antecedent of event satisfaction, re-participation intention, and future exercise intention in participant sport events," Sport Management Review, Elsevier, vol. 23(2), pages 256-270.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jairo León-Quismondo & José Bonal & Pablo Burillo & Álvaro Fernández-Luna, 2023. "How Can We Improve Running Events? The IPA4RE Questionnaire and Its Potential Impact on the Experience of Runners," IJERPH, MDPI, vol. 20(3), pages 1-12, January.
    2. Breitsohl, Jan & Garrod, Brian, 2016. "Assessing tourists' cognitive, emotional and behavioural reactions to an unethical destination incident," Tourism Management, Elsevier, vol. 54(C), pages 209-220.
    3. Ozgur Yayla & Arif Aytekin & Fatih Uslu & Gozde Seval Ergun & Huseyin Keles & Yigit Guven, 2023. "How Does the Experience Quality of Recreational Activities Organized within the Scope of Public Health Affect Perceived Value, Satisfaction and Behavioral Intentions of Individuals?," IJERPH, MDPI, vol. 20(6), pages 1-16, March.
    4. Oscar Eduardo Ávila-Rodríguez, Silvana Janeth Correa-Henao, Laura Cristina Henao-Colorado, Héctor Alonso Monroy-Escudero, Jorge Iván Brand-Ortiz, 2021. "Determinantes de la lealtad en la relación entre la Liga Antioquena de Tenis de Campo y sus clientes," Revista CEA, Instituto Tecnológico Metropolitano, vol. 7(15), pages 1-24, September.
    5. Sandra Ferreira & Paula Batista & Juan Antonio Sánchez-Sáez & Javier Sánchez-Sánchez & Maria José Carvalho, 2023. "Road Racing Event Management Satisfaction: A Scoping Review of the Literature in Different Populations," Sustainability, MDPI, vol. 15(3), pages 1-18, January.
    6. Eduardo Melguizo-Ibáñez & Pilar Puertas-Molero & Gabriel González-Valero & José Manuel Alonso-Vargas, 2022. "An Explanatory Model of Sport Motivation, Physical Self-Concept and Anxiety as a Function of the Degree of Adherence to the Mediterranean Diet in Future Physical Education Teachers," IJERPH, MDPI, vol. 19(20), pages 1-12, October.
    7. Yi, Xiaoli & Fu, Xiaoxiao & Jin, Wenmin & Okumus, Fevzi, 2018. "Constructing a model of exhibition attachment: Motivation, attachment, and loyalty," Tourism Management, Elsevier, vol. 65(C), pages 224-236.
    8. Sanja Kovačić & Tamara Jovanović & Miroslav D. Vujičić & Alastair M. Morrison & James Kennell, 2022. "What Shapes Activity Preferences? The Role of Tourist Personality, Destination Personality and Destination Image: Evidence from Serbia," Sustainability, MDPI, vol. 14(3), pages 1-22, February.
    9. NaHyun Lee & Bong-Seok Kim, 2023. "Differences of Host Country-Destination Image Assessment for International Students According to Risk Perception in COVID-19 Tourism," SAGE Open, , vol. 13(3), pages 21582440231, July.
    10. Bahram Zikirya & Chunshan Zhou, 2023. "Spatial Distribution and Influencing Factors of High-Level Tourist Attractions in China: A Case Study of 9296 A-Level Tourist Attractions," Sustainability, MDPI, vol. 15(19), pages 1-18, September.
    11. John C. Whitehead & Pamela Wicker, 2024. "The effect of event quality on participants’ intention to revisit a sport event: Monetary valuation and mitigation of hypothetical bias," Working Papers 24-14, Department of Economics, Appalachian State University.
    12. Mohammad Rashed Hasan Polas & Ratul Kumar Saha & Mosab I. Tabash, 2022. "How does tourist perception lead to tourist hesitation? Empirical evidence from Bangladesh," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(3), pages 3659-3686, March.
    13. Hugo Padrón-Ávila & Raúl Hernández-Martín, 2019. "Preventing Overtourism by Identifying the Determinants of Tourists’ Choice of Attractions," Sustainability, MDPI, vol. 11(19), pages 1-17, September.
    14. Kramat Hussain & Huaping Sun & Muhammad Ramzan & Shahid Mahmood & Muhammad Zubair Saeed, 2024. "Interpretive Structural Modeling of Barriers to Sustainable Tourism Development: A Developing Economy Perspective," Sustainability, MDPI, vol. 16(13), pages 1-32, June.
    15. Mohamed Abdalla Elsayed Hassan & Konstantina Zerva & Silvia Aulet, 2021. "Brand Personality Traits of World Heritage Sites: Text Mining Approach," Sustainability, MDPI, vol. 13(11), pages 1-19, May.
    16. Assumpció Huertas & Antonio Moreno & Jordi Pascual, 2021. "Place Branding for Smart Cities and Smart Tourism Destinations: Do They Communicate Their Smartness?," Sustainability, MDPI, vol. 13(19), pages 1-18, October.
    17. Wenkun Zhang & Yanan Wang & Tao Zhang, 2021. "Can “Live Streaming†Really Drive Visitors to the Destination? From the Aspect of “Social Presenceâ€," SAGE Open, , vol. 11(1), pages 21582440211, March.
    18. Jorge Moll-de-Alba & Lluís Prats & Lluís Coromina, 2016. "The need to adapt to travel expenditure patterns. A study comparing business and leisure tourists in Barcelona," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 6(2), pages 253-267, August.
    19. Inessa Tyan & Mariemma I. Yagüe & Antonio Guevara-Plaza, 2020. "Blockchain Technology for Smart Tourism Destinations," Sustainability, MDPI, vol. 12(22), pages 1-11, November.
    20. Mainolfi, Giada & Marino, Vittoria, 2020. "Destination beliefs, event satisfaction and post-visit product receptivity in event marketing. Results from a tourism experience," Journal of Business Research, Elsevier, vol. 116(C), pages 699-710.

    More about this item

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:osf:osfxxx:6zasc. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: OSF (email available below). General contact details of provider: https://osf.io/preprints/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.