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Measurement invariance in comparative Internet use research

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  • Büchi, Moritz

Abstract

Comparative studies in communication and Internet research call for equivalent measures of key constructs that are comparable across populations. This article details and applies the concept of measurement invariance within a cross-nationally comparative context. Multi-group confirmatory factor analysis is used to test configural, metric, and scalar invariance in an empirical example and structural equation modeling introduces exogenous predictors of Internet use types. Results support metric invariance for a four-factor Internet usage model in three English-speaking countries. The significance of measurement invariance testing for unbiased comparative research is discussed.

Suggested Citation

  • Büchi, Moritz, 2016. "Measurement invariance in comparative Internet use research," MediArXiv 42h39_v1, Center for Open Science.
    • Handle: RePEc:osf:mediar:42h39_v1
    DOI: 10.31219/osf.io/42h39_v1
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    1. Kiiski, Sampsa & Pohjola, Matti, 2002. "Cross-country diffusion of the Internet," Information Economics and Policy, Elsevier, vol. 14(2), pages 297-310, June.
    2. Rosseel, Yves, 2012. "lavaan: An R Package for Structural Equation Modeling," Journal of Statistical Software, Foundation for Open Access Statistics, vol. 48(i02).
    3. Steenkamp, Jan-Benedict E M & Baumgartner, Hans, 1998. "Assessing Measurement Invariance in Cross-National Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(1), pages 78-90, June.
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