IDEAS home Printed from https://ideas.repec.org/p/nmp/nuland/3248.html
   My bibliography  Save this paper

Preferencias del consumidor y canales cortos de comercialización de miel en Mar del Plata

Author

Listed:
  • Urquiza Jozami, Gonzalo
  • Berges, Miriam
  • Casellas, Karina
  • De Greef, G.
  • Gil, J. M.
  • Liseras, Natacha

Abstract

Se analizan las preferencias de los consumidores por la miel producida a partir de Canales Cortos de Comercialización (CCC) con diferente color y consistencia. Se llevaron a cabo dos Experimentos de Elección Discreta No Hipotéticos (EED- NH) con una situación real de compra, incluyendo una evaluación sensorial. Los datos fueron obtenidos de cuestionarios completados en un ambiente controlado por una muestra de 210 consumidores en Mar del Plata, Argentina. Las opiniones de los consumidores respecto a los CCC fueron analizadas en base a los puntajes asignados a diferentes afirmaciones medidos a través de una escala de Likert de 9 puntos. Los resultados muestran preferencias por las mieles locales, en particular de consistencia sólida o cremosa y color claro. Los consumidores expresan disposición a apoyar el desarrollo de CCC, tanto incondicionalmente como imponiendo condiciones para hacerlo. Dentro de las condiciones exigidas, destacan las certificaciones que acreditan que la miel proviene de un CCC, que se paga un precio justo al productor y que es un producto orgánico.

Suggested Citation

  • Urquiza Jozami, Gonzalo & Berges, Miriam & Casellas, Karina & De Greef, G. & Gil, J. M. & Liseras, Natacha, 2019. "Preferencias del consumidor y canales cortos de comercialización de miel en Mar del Plata," Nülan. Deposited Documents 3248, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
  • Handle: RePEc:nmp:nuland:3248
    as

    Download full text from publisher

    File URL: https://nulan.mdp.edu.ar/id/eprint/3248/1/urquiza-etal-2019.pdf
    File Function: published
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Henk Renting & Terry K Marsden & Jo Banks, 2003. "Understanding Alternative Food Networks: Exploring the Role of Short Food Supply Chains in Rural Development," Environment and Planning A, , vol. 35(3), pages 393-411, March.
    2. Amy Guptill & Jennifer Wilkins, 2002. "Buying into the food system: Trends in food retailing in the US and implications for local foods," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 19(1), pages 39-51, March.
    3. Wuyang Hu & Marvin T. Batte & Timothy Woods & Stan Ernst, 2012. "Consumer preferences for local production and other value-added label claims for a processed food product," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 39(3), pages 489-510, July.
    4. Ivo A. van der Lans & Koert van Ittersum & Antonella De Cicco, 2001. "The role of the region of origin and EU certificates of origin in consumer evaluation of food products," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 28(4), pages 451-478, December.
    5. Giaime Berti & Catherine Mulligan, 2016. "Competitiveness of Small Farms and Innovative Food Supply Chains: The Role of Food Hubs in Creating Sustainable Regional and Local Food Systems," Sustainability, MDPI, vol. 8(7), pages 1-31, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kallas, Zein & Alba, Martin Federico & Casellas, Karina & Berges, Miriam & Degreef, Gustavo & Gil, José M., 2021. "The development of short food supply chain for locally produced honey. Understanding consumers' opinions and willingness to pay in Argentina," Nülan. Deposited Documents 3234, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    2. Irz, Xavier & Mazzocchi, Mario & Réquillart, Vincent & Soler, Louis-Georges, 2015. "Research in Food Economics: past trends and new challenges," Revue d'Etudes en Agriculture et Environnement, Editions NecPlus, vol. 96(01), pages 187-237, March.
    3. Printezis, Iryna & Grebitus, Carola, 2018. "Marketing Channels for Local Food," Ecological Economics, Elsevier, vol. 152(C), pages 161-171.
    4. Carolina Yacamán Ochoa & Alberto Matarán & Rafael Mata Olmo & Jose María López & Rafael Fuentes-Guerra, 2019. "The Potential Role of Short Food Supply Chains in Strengthening Periurban Agriculture in Spain: The Cases of Madrid and Barcelona," Sustainability, MDPI, vol. 11(7), pages 1-19, April.
    5. Kallas, Z. & Alba, M. F. & Casellas, Karina & Berges, Miriam & De Greef, G. & Gil, J. M., 2017. "Impact of the sensory experience on consumers' preference toward the origin of honey: a case study in Mar del Plata, Argentina," Nülan. Deposited Documents 2849, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    6. Garavaglia, Christian & Mariani, Paolo, 2015. "How Much Do Consumers Value PDO Certifications? Estimates of WTP for PDO Dry-Cured Ham in Italy," 145th Seminar, April 14-15, 2015, Parma, Italy 200376, European Association of Agricultural Economists.
    7. Rylea Johnson & Evan D. G. Fraser & Roberta Hawkins, 2016. "Overcoming Barriers to Scaling Up Sustainable Alternative Food Systems: A Comparative Case Study of Two Ontario-Based Wholesale Produce Auctions," Sustainability, MDPI, vol. 8(4), pages 1-16, April.
    8. Sergio Schneider & Natália Salvate & Abel Cassol, 2016. "Nested Markets, Food Networks, and New Pathways for Rural Development in Brazil," Agriculture, MDPI, vol. 6(4), pages 1-19, November.
    9. Claudia Bazzani & Maurizio Canavari, 2013. "Alternative Agri-Food Networks and Short Food Supply Chains: a review of the literature," Economia agro-alimentare, FrancoAngeli Editore, vol. 15(2), pages 11-34.
    10. Susan (Sixue) Jia, 2021. "Local Food Campaign in a Globalization Context: A Systematic Review," Sustainability, MDPI, vol. 13(13), pages 1-11, July.
    11. Val?rie Bossi Fedrigotti & Christian Fischer, 2014. "The supply chain of sweet chestnuts in South Tyrol," Economia agro-alimentare, FrancoAngeli Editore, vol. 16(1), pages 117-137.
    12. Agata Malak-Rawlikowska & Edward Majewski & Adam Wąs & Svein Ole Borgen & Peter Csillag & Michele Donati & Richard Freeman & Viet Hoàng & Jean-Loup Lecoeur & Maria Cecilia Mancini & An Nguyen & Monia , 2019. "Measuring the Economic, Environmental, and Social Sustainability of Short Food Supply Chains," Sustainability, MDPI, vol. 11(15), pages 1-23, July.
    13. Márcio Lopes Pimenta & Éderson Luiz Piato & Luiz Henrique de Barros Vilas Boas & Stella Naomi Moriguchi, 2012. "Flavor and wellbeing: relationship between product's attributes and consumers’ personal values of regional coffee brands," Brazilian Business Review, Fucape Business School, vol. 9(3), pages 119-140, July.
    14. Veneziani, Mario & Sckokai, Paolo & Moro, Daniele, 2012. "Consumers’ willingness to pay for a functional food," 2012 First Congress, June 4-5, 2012, Trento, Italy 124101, Italian Association of Agricultural and Applied Economics (AIEAA).
    15. Ríos Núnez, Sandra & Benítez Jiménez, Diócles & Soria Re, Sandra, 2015. "Cadenas agroalimentarias territoriales. Tensiones y aprendizajes desde el sector lácteo de la Amazonía ecuatoriana," Revista Lecturas de Economía, Universidad de Antioquia, CIE, issue 84, pages 179-208, November.
    16. Gaetano Martino & Giulia Giacchè & Enrica Rossetti, 2016. "Organizing the Co-Production of Health and Environmental Values in Food Production: The Constitutional Processes in the Relationships between Italian Solidarity Purchasing Groups and Farmers," Sustainability, MDPI, vol. 8(4), pages 1-22, March.
    17. Liu, Ruifeng & ,, 2021. "What We Can Learn from the Interactions of Food Traceable Attributes? a Case Study of Fuji Apple in China," 2021 Conference, August 17-31, 2021, Virtual 315916, International Association of Agricultural Economists.
    18. Sara A. L. Smaal & Joost Dessein & Barend J. Wind & Elke Rogge, 2021. "Social justice-oriented narratives in European urban food strategies: Bringing forward redistribution, recognition and representation," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 38(3), pages 709-727, September.
    19. Luisa Menapace & Gregory Colson & Carola Grebitus & Maria Facendola, 2011. "Consumers' preferences for geographical origin labels: evidence from the Canadian olive oil market," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 38(2), pages 193-212, June.
    20. Mamen Cuéllar-Padilla & Ernesto Ganuza-Fernandez, 2018. "We Don’t Want to Be Officially Certified! Reasons and Implications of the Participatory Guarantee Systems," Sustainability, MDPI, vol. 10(4), pages 1-15, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nmp:nuland:3248. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Cristian Merlino S. (email available below). General contact details of provider: https://edirc.repec.org/data/femdpar.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.