Online Auctions and Digital Marketing Agencies
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Cited by:
- Xinyu Cao & T. Tony Ke, 2019. "Cooperative Search Advertising," Marketing Science, INFORMS, vol. 38(1), pages 44-67, January.
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More about this item
Keywords
Online Advertising; Internet Auctions; Marketing Agency; Ad Network; Agency Trading Desk;All these keywords.
JEL classification:
- C72 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - Noncooperative Games
- D44 - Microeconomics - - Market Structure, Pricing, and Design - - - Auctions
- L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2017-10-22 (Industrial Competition)
- NEP-CTA-2017-10-22 (Contract Theory and Applications)
- NEP-DES-2017-10-22 (Economic Design)
- NEP-MKT-2017-10-22 (Marketing)
- NEP-PAY-2017-10-22 (Payment Systems and Financial Technology)
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