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Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions

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  • Benjamin Edelman
  • Michael Schwarz

Abstract

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Suggested Citation

  • Benjamin Edelman & Michael Schwarz, 2010. "Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions," American Economic Review, American Economic Association, vol. 100(2), pages 597-602, May.
    • Handle: RePEc:aea:aecrev:v:100:y:2010:i:2:p:597-602
    Note: DOI: 10.1257/aer.100.2.597
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    References listed on IDEAS

    as
    1. Levent Ülkü, 2013. "Optimal combinatorial mechanism design," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 53(2), pages 473-498, June.
    2. Krishna, Vijay, 2009. "Auction Theory," Elsevier Monographs, Elsevier, edition 2, number 9780123745071.
    3. Roger B. Myerson, 1981. "Optimal Auction Design," Mathematics of Operations Research, INFORMS, vol. 6(1), pages 58-73, February.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    JEL classification:

    • D44 - Microeconomics - - Market Structure, Pricing, and Design - - - Auctions
    • D82 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Asymmetric and Private Information; Mechanism Design
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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