Effects of Sociodemographic Variables on Electronic Word of Mouth: Evidence from Emerging Economies
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DOI: 10.5817/WP_MUNI_ECON_2022-02
Note: License: CC BY 4.0
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More about this item
Keywords
eWOM; social relationship variables; conformity; age; gender; emerging economies;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
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