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Prelaunch forecasting of new consumer durables : ideas on a consumer value - priority model

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  • Hauser, John R.
  • Urban, Glen L.

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  • Hauser, John R. & Urban, Glen L., 1982. "Prelaunch forecasting of new consumer durables : ideas on a consumer value - priority model," Working papers 1270-82., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    • Handle: RePEc:mit:sloanp:2005
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    File URL: http://hdl.handle.net/1721.1/2005
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    References listed on IDEAS

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    1. John R. Hauser & Steven M. Shugan, 1980. "Intensity Measures of Consumer Preference," Operations Research, INFORMS, vol. 28(2), pages 278-320, April.
    2. Shugan, Steven M, 1980. "The Cost of Thinking," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 7(2), pages 99-111, Se.
    3. Charles Blackorby & Daniel Primont & R. Robert Russell, 1975. "Budgeting, Decentralization, and Aggregation," NBER Chapters, in: Annals of Economic and Social Measurement, Volume 4, number 1, pages 23-48, National Bureau of Economic Research, Inc.
    4. Rosen, Sherwin, 1974. "Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition," Journal of Political Economy, University of Chicago Press, vol. 82(1), pages 34-55, Jan.-Feb..
    5. Ralph L. Keeney, 1974. "Multiplicative Utility Functions," Operations Research, INFORMS, vol. 22(1), pages 22-34, February.
    6. V. Srinivasan & Allan Shocker, 1973. "Linear programming techniques for multidimensional analysis of preferences," Psychometrika, Springer;The Psychometric Society, vol. 38(3), pages 337-369, September.
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    Cited by:

    1. John R. Hauser & Steven M. Shugan, 2008. "Defensive Marketing Strategies," Marketing Science, INFORMS, vol. 27(1), pages 88-110, 01-02.
    2. Hauser, John R. & Urban, Glen L., 1985. "The value priority hypotheses for purchases of consumer durable goods," Working papers 1637-85., Massachusetts Institute of Technology (MIT), Sloan School of Management.

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    HD28 .M414 no.1270-; 82;

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