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The value priority hypotheses for purchases of consumer durable goods

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  • Hauser, John R.
  • Urban, Glen L.

Abstract

"The Marketing Center." Sponsored by a grant from General Motors (Buick Motors Division).

Suggested Citation

  • Hauser, John R. & Urban, Glen L., 1985. "The value priority hypotheses for purchases of consumer durable goods," Working papers 1637-85., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    • Handle: RePEc:mit:sloanp:2100
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    File URL: http://hdl.handle.net/1721.1/2100
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    References listed on IDEAS

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    1. Hauser, John R. & Urban, Glen L., 1982. "Prelaunch forecasting of new consumer durables : ideas on a consumer value - priority model," Working papers 1270-82., Massachusetts Institute of Technology (MIT), Sloan School of Management.
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    Keywords

    HD28 .M414 no.1637-; 85;

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