IDEAS home Printed from https://ideas.repec.org/p/mib/wpaper/167.html
   My bibliography  Save this paper

Television Viewing, Satisfaction and Happiness: Facts and Fiction

Author

Listed:
  • Marco Gui
  • Luca Stanca

Abstract

Despite the increasing consumption of new media, watching television remains the most important leisure activity worldwide. Research on audience reactions has demostrated that there are major contradictions between television consumption and the satisfaction obtained from this activity. Similar findings have also emerged in the relationship between TV consumption and overall well-being. This paper argues that television viewing can provide a major example where consumption choices do not maximize satisfaction. We review the evidence on the welfare effects of TV consumption choices, focusing on two complementary dimensions: consumption satisfaction and overall well-being Within each of these two dimensions, we consider both absolute and relative over-consumption, referring to quantity and content of television viewing, respectively. We find that research in different social sciences provides evidence of overconsumption in television viewing. The relevance of these findings for consumption of new media is discussed in the conclusions.

Suggested Citation

  • Marco Gui & Luca Stanca, 2009. "Television Viewing, Satisfaction and Happiness: Facts and Fiction," Working Papers 167, University of Milano-Bicocca, Department of Economics, revised Jul 2009.
  • Handle: RePEc:mib:wpaper:167
    as

    Download full text from publisher

    File URL: http://repec.dems.unimib.it/repec/pdf/mibwpaper167.pdf
    File Function: First version, 2009
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Luigino Bruni & Luca Stanca, 2006. "Income Aspirations, Television and Happiness: Evidence from the World Values Survey," Kyklos, Wiley Blackwell, vol. 59(2), pages 209-225, May.
    2. Alberto Chong & Eliana La Ferrara, 2009. "Television and Divorce: Evidence from Brazilian Novelas," Journal of the European Economic Association, MIT Press, vol. 7(2-3), pages 458-468, 04-05.
    3. Benesch Christine & Frey Bruno S. & Stutzer Alois, 2010. "TV Channels, Self-Control and Happiness," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 10(1), pages 1-35, September.
    4. Jonathan Gruber & Botond Köszegi, 2001. "Is Addiction "Rational"? Theory and Evidence," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 116(4), pages 1261-1303.
    5. Bruno Frey & Alois Stutzer, 2014. "Economic Consequences of Mispredicting Utility," Journal of Happiness Studies, Springer, vol. 15(4), pages 937-956, August.
    6. Frey, Bruno S. & Benesch, Christine & Stutzer, Alois, 2007. "Does watching TV make us happy?," Journal of Economic Psychology, Elsevier, vol. 28(3), pages 283-313, June.
    7. Eliana La Ferrara & Alberto Chong & Suzanne Duryea, 2012. "Soap Operas and Fertility: Evidence from Brazil," American Economic Journal: Applied Economics, American Economic Association, vol. 4(4), pages 1-31, October.
    8. David M. Cutler & Edward L. Glaeser & Jesse M. Shapiro, 2003. "Why Have Americans Become More Obese?," Journal of Economic Perspectives, American Economic Association, vol. 17(3), pages 93-118, Summer.
    9. Bruni, Luigino & Stanca, Luca, 2008. "Watching alone: Relational goods, television and happiness," Journal of Economic Behavior & Organization, Elsevier, vol. 65(3-4), pages 506-528, March.
    10. Shapiro, Jesse M., 2005. "Is there a daily discount rate? Evidence from the food stamp nutrition cycle," Journal of Public Economics, Elsevier, vol. 89(2-3), pages 303-325, February.
    11. Richins, Marsha L. & Rudmin, Floyd W., 1994. "Materialism and economic psychology," Journal of Economic Psychology, Elsevier, vol. 15(2), pages 217-231, June.
    12. L. J. Shrum & James E. Burroughs & Aric Rindfleisch, 2005. "Television's Cultivation of Material Values," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(3), pages 473-479, December.
    13. , & , M., 2006. "Information, evolution and utility," Theoretical Economics, Econometric Society, vol. 1(1), pages 119-142, March.
    14. Sen, Amartya, 1995. "Rationality and Social Choice," American Economic Review, American Economic Association, vol. 85(1), pages 1-24, March.
    15. Faruk Gul & Wolfgang Pesendorfer, 2005. "The Case for Mindless Economics," Levine's Working Paper Archive 784828000000000581, David K. Levine.
    16. Alberto Chong & Eliana La Ferrara, 2009. "Television and Divorce: Evidence from Brazilian Novelas," Journal of the European Economic Association, MIT Press, vol. 7(2-3), pages 458-468, 04-05.
    17. O'Guinn, Thomas C & Shrum, L J, 1997. "The Role of Television in the Construction of Consumer Reality," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 23(4), pages 278-294, March.
    18. Corneo, Giacomo, 2005. "Work and television," European Journal of Political Economy, Elsevier, vol. 21(1), pages 99-113, March.
    19. Alex Michalos, 1985. "Multiple discrepancies theory (MDT)," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 16(4), pages 347-413, May.
    20. Shane Frederick & George Loewenstein & Ted O'Donoghue, 2002. "Time Discounting and Time Preference: A Critical Review," Journal of Economic Literature, American Economic Association, vol. 40(2), pages 351-401, June.
    21. Eliana La Ferrara & Alberto Chong & Suzanne Duryea, 2012. "Soap Operas and Fertility: Evidence from Brazil," American Economic Journal: Applied Economics, American Economic Association, vol. 4(4), pages 1-31, October.
    22. Becker, Gary S & Murphy, Kevin M, 1988. "A Theory of Rational Addiction," Journal of Political Economy, University of Chicago Press, vol. 96(4), pages 675-700, August.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Kohlin, Gunnar & Sills, Erin O. & Pattanayak, Subhrendu K. & Wilfong, Christopher, 2011. "Energy, gender and development: what are the linkages ? where is the evidence ?," Policy Research Working Paper Series 5800, The World Bank.
    2. Juncal Cuñado & Fernando P�rez de Gracia, 2012. "Does Media Consumption Make Us Happy? Evidence for Spain," Journal of Media Economics, Taylor & Francis Journals, vol. 25(1), pages 8-34, February.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Frey, Bruno S. & Benesch, Christine & Stutzer, Alois, 2007. "Does watching TV make us happy?," Journal of Economic Psychology, Elsevier, vol. 28(3), pages 283-313, June.
    2. Chadi, Adrian & Hoffmann, Manuel, 2021. "Television, Health, and Happiness: A Natural Experiment in West Germany," IZA Discussion Papers 14721, Institute of Labor Economics (IZA).
    3. Stutzer, Alois & Frey, Bruno S., 2010. "Recent Advances in the Economics of Individual Subjective Well-Being," IZA Discussion Papers 4850, Institute of Labor Economics (IZA).
    4. Richards, Timothy J. & Hamilton, Stephen F., 2012. "Obesity and Hyperbolic Discounting: An Experimental Analysis," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 37(2), pages 1-18, August.
    5. Luigino Bruni & Luca Stanca, 2006. "Income Aspirations, Television and Happiness: Evidence from the World Values Survey," Kyklos, Wiley Blackwell, vol. 59(2), pages 209-225, May.
    6. Hyll, Walter & Schneider, Lutz, 2013. "The causal effect of watching TV on material aspirations: Evidence from the “valley of the innocent”," Journal of Economic Behavior & Organization, Elsevier, vol. 86(C), pages 37-51.
    7. Ruben Durante & Paolo Pinotti & Andrea Tesei, 2013. "Voting Alone? The Political and Cultural Consequences of Commercial TV," SciencePo Working papers hal-03460816, HAL.
    8. Esther Hauk & Giovanni Immordino, 2014. "Parents, Television and Cultural Change," Economic Journal, Royal Economic Society, vol. 124(579), pages 1040-1065, September.
    9. Daniel J. Benjamin & Sebastian A. Brown & Jesse M. Shapiro, 2013. "Who Is ‘Behavioral’? Cognitive Ability And Anomalous Preferences," Journal of the European Economic Association, European Economic Association, vol. 11(6), pages 1231-1255, December.
    10. Juan Camilo Cárdenas & Hugo Ñopo & Jorge Luis Castañeda, 2012. "Equidad en la Diferencia: Políticas para la Movilidad Social de Grupos de Identidad. Misión de Movilidad Social y Equidad," Documentos CEDE 10319, Universidad de los Andes, Facultad de Economía, CEDE.
    11. Stephan Meier & Charles Sprenger, 2007. "Impatience and credit behavior: evidence from a field experiment," Working Papers 07-3, Federal Reserve Bank of Boston.
    12. Strulik, Holger & Trimborn, Timo, 2018. "Hyperbolic discounting can be good for your health," Journal of Economic Psychology, Elsevier, vol. 69(C), pages 44-57.
    13. Lucas Adrienne M. & Wilson Nicholas L., 2019. "Does Television Kill Your Sex Life? Microeconometric Evidence from 80 Countries," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 19(4), pages 1-16, October.
    14. Hennighausen, Tanja, 2015. "Exposure to television and individual beliefs: Evidence from a natural experiment," Journal of Comparative Economics, Elsevier, vol. 43(4), pages 956-980.
    15. Rotondi, Valentina & Stanca, Luca & Tomasuolo, Miriam, 2017. "Connecting alone: Smartphone use, quality of social interactions and well-being," Journal of Economic Psychology, Elsevier, vol. 63(C), pages 17-26.
    16. repec:hal:spmain:info:hdl:2441/7o52iohb7k6srk09n8t4pad92 is not listed on IDEAS
    17. Sabatini Fabio, 2011. "Who trusts Berlusconi? An econometric analysis of the role of television in the political arena," wp.comunite 0075, Department of Communication, University of Teramo.
    18. Benesch Christine & Frey Bruno S. & Stutzer Alois, 2010. "TV Channels, Self-Control and Happiness," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 10(1), pages 1-35, September.
    19. Georgia S. Papoutsi & Andreas C. Drichoutis & Rodolfo M. Nayga Jr., 2013. "The Causes Of Childhood Obesity: A Survey," Journal of Economic Surveys, Wiley Blackwell, vol. 27(4), pages 743-767, September.
    20. repec:hal:wpspec:info:hdl:2441/7o52iohb7k6srk09n8t4pad92 is not listed on IDEAS
    21. Chavas, Jean-Paul, 2013. "On the microeconomics of food and malnutrition under endogenous discounting," European Economic Review, Elsevier, vol. 59(C), pages 80-96.
    22. Bruni, Luigino & Stanca, Luca, 2008. "Watching alone: Relational goods, television and happiness," Journal of Economic Behavior & Organization, Elsevier, vol. 65(3-4), pages 506-528, March.

    More about this item

    Keywords

    satisfaction; rationality; media consumption; television;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • I31 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General Welfare, Well-Being
    • J22 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Time Allocation and Labor Supply

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mib:wpaper:167. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Matteo Pelagatti (email available below). General contact details of provider: https://edirc.repec.org/data/dpmibit.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.