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The determinants of social capital on facebook

Author

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  • Asli Ertan

    (TEKPOL, Science and Technology Policy Studies, Middle East Technical University)

Abstract

This paper investigates the effect of socioeconomic status, trust and privacy concerns, and socio psychological factors on building three structural measures of social capital, which are bridging, bonding and network size (degree). Using online survey data, I find the evidence that trust and privacy concerns, being a female, and the number of hours spent in Facebook are significant determinants of bridging social capital and degree. I show that females and respondents that have trust and privacy concerns are less likely to build bridging social capital. In addition to this, the number of hours spent on Facebook is positively related to the probability of engaging in bridging social capital. The results also suggest that females are less likely to increase their network size. On the other hand, respondents that spend more hours on Facebook and respondents that come from high-income class are more likely to increase their network size.

Suggested Citation

  • Asli Ertan, 2011. "The determinants of social capital on facebook," STPS Working Papers 1108, STPS - Science and Technology Policy Studies Center, Middle East Technical University, revised Dec 2011.
    • Handle: RePEc:met:stpswp:1108
    as

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    File URL: http://www.stps.metu.edu.tr/sites/stps.metu.edu.tr/files/1108.pdf
    File Function: First version, 2011
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    References listed on IDEAS

    as
    1. Michael Siegrist & George Cvetkovich, 2000. "Perception of Hazards: The Role of Social Trust and Knowledge," Risk Analysis, John Wiley & Sons, vol. 20(5), pages 713-720, October.
    2. Kirsti Maria Ala-Mutka & David Broster & Romina Cachia & Isabel Clara Centeno Mediavilla & Claudio Feijoo & Alexandra Hache & Stefano Kluzer & Sven Lindmark & Wainer Lusoli & Gianluca Misuraca & Corin, 2009. "The Impact of Social Computing on the EU Information Society and Economy," JRC Research Reports JRC54327, Joint Research Centre.
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    More about this item

    Keywords

    Social capital; Facebook; trust and privacy concern; socio-economic status; socio-psychological factors;
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