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Consumer evaluation of a typical Italian salami: an experimental auction approach

Author

Listed:
  • Gianluca Stefani

    (University of Florence)

  • Alessio Cavicchi

    (University of Macerata)

Abstract

This paper reports results of an evaluation experiment designed to provide both hedonic scores and measurements of consumer willingness to pay (WTP), on the basis of visual inspection, tasting, and presentation of information on origin, ingredients, and production processes of typical kinds of Italian salami with pig blood as their principal component. The information on the production methods and ingredients seemed to interact negatively with the sensorial perception of the product after tasting, probably because of the presence of blood and other problematic components among the ingredients.

Suggested Citation

  • Gianluca Stefani & Alessio Cavicchi, 2011. "Consumer evaluation of a typical Italian salami: an experimental auction approach," Working Papers 37-2011, Macerata University, Department of Studies on Economic Development (DiSSE), revised Feb 2012.
    • Handle: RePEc:mcr:wpaper:wpaper00037
    as

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    References listed on IDEAS

    as
    1. Lusk,Jayson L. & Shogren,Jason F., 2007. "Experimental Auctions," Cambridge Books, Cambridge University Press, number 9780521855167, September.
    2. Jason F. Shogren & John A. Fox, 1996. "Consumer Preferences for Fresh Food Items with Multiple Quality Attributes: Evidence from an Experimental Auction of Pork Chops," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(4), pages 916-923.
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    More about this item

    Keywords

    hedonic scores; experimental auctions; food marketing; consumer behavior;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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