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Survey sponsor effects on the willingness to pay for mortality risk reductions

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  • Marcelo Lima

Abstract

This paper considers whether the answers to stated preference surveys (of the type used to monitise non-market goods) are affected by the survey's sponsoring institution. The sponsor is indicated to respondents by the logo used in the survey instrument, an online questionnaire. Survey repondents are randomly assigned to one of eight types of sponsor and whether stated willingness-to-pay for a product that reduces mortality risk is affected by the sponsor is observed. It is also considered whether sponsorship has an effect on measures of respondent engagement with the survey (survey completion rates, item response rates, time spend on the willingness to pay question and on the survey as a whole). The analysis finds that respondents that believe the survey to be sponsored by an environmental ministry or a health ministry are willing to pay significantly less for the product than those that believe that the survey is sponsored by other types of institution. There are also apparent trade-offs between the different repondent engagement measures considered.

Suggested Citation

  • Marcelo Lima, 2017. "Survey sponsor effects on the willingness to pay for mortality risk reductions," GRI Working Papers 272, Grantham Research Institute on Climate Change and the Environment.
    • Handle: RePEc:lsg:lsgwps:wp272
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