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The Decline and Fall of UK Lotto

Author

Listed:
  • Ian Walker
  • Rhys Wheeler

Abstract

UK lotto sales have fallen by 60% from its heyday in 1996 (just two years after the introduction of the game) when weekly sales were close to £100m, to £40m per week in nominal terms by 2013 (and, with inflation averaging 2.9%, the real fall in sales revenue was approximately 75%). The aim of this paper is to estimate the demand for lotto - so as to understand the fall in lotto sales revenue, and to evaluate attempts since 2013 to arrest the fall.

Suggested Citation

  • Ian Walker & Rhys Wheeler, 2018. "The Decline and Fall of UK Lotto," Working Papers 247054751, Lancaster University Management School, Economics Department.
    • Handle: RePEc:lan:wpaper:247054751
    as

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    File URL: http://www.lancaster.ac.uk/media/lancaster-university/content-assets/documents/lums/economics/working-papers/LancasterWP2018_022.pdf
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    gambling; lotto; problem gambling; mediation; well-being;
    All these keywords.

    JEL classification:

    • I3 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty
    • I31 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General Welfare, Well-Being
    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty

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