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Cultural Configurations for International Innovativeness: A review and theoretical proposal

Author

Listed:
  • Yingying Zhang Zhang

    (IUJ Research Institute, International University of Japan)

  • Sylvia Rohlfer

    (CUNEF University)

Abstract

The accelerated international business context with the multiple sourced dynamic factors such as technology, emerging market rules and COVID-19 alike crisis demands innovativeness to survive and sustain competitive advantages. Culture as a complex construct adds complications to the international business, but may also provide a response as a soft organizational element. In this paper we explore the relationship between two the culture and innovation with systematic literature review to identify cultural configurations in affecting innovation. We deployed quality social science citation indexed journal publications identified in the Web of Science (WoS) database with a set of keywords. The identified search results were reduced to 697 articles from an initial 7,097 items with inclusion and exclusion criteria. Utilizing Python machine learning tools and PHP language scripting, we clustered 697 items into 7 topic groups with 94 keywords spotted. We further analyze the seven clusters, with a comprehensive theoretical framework to unfold the underlying influences of culture on innovation in an international business context. Research gaps are also recognized for future research directions.

Suggested Citation

  • Yingying Zhang Zhang & Sylvia Rohlfer, 2023. "Cultural Configurations for International Innovativeness: A review and theoretical proposal," Working Papers EMS_2023_05, Research Institute, International University of Japan.
    • Handle: RePEc:iuj:wpaper:ems_2023_05
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    File URL: https://www.iuj.ac.jp/workingpapers/index.cfm?File=EMS_2023_05.pdf
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    References listed on IDEAS

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    Cited by:

    1. Yingying Zhang Zhang & Sitaula Deepika & Henry (Hemin) Song, 2023. "International Technology Transfer in Emerging Markets: A Case of Nepal," Working Papers EMS_2023_06, Research Institute, International University of Japan.

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    Keywords

    Cultural distance; corporate culture; national culture; innovation; knowledge; R&D; globalization; creativity; new product development; multinationals;
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