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Salvadoran Consumption of Ethnic Foods in the United States

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  • Batres-Marquez, S. Patricia
  • Jensen, Helen H.
  • Brester, Gary W.

Abstract

The U.S. Salvadoran population is the largest group of Central and South American people living in the United States today. This study investigates the U.S. market for thirty Salvadoran foods and the demographic characteristics and attitudes of Salvadorans toward these foods. Original data were obtained from a survey conducted through personal interviews of Salvadoran residents of Los Angeles, California and Houston, Texas. Salvadorans surveyed were predominantly low income, without a high school degree, and living in large families. The Salvadoran foods consumed by most respondents were tortilla flour, red beans, loroco (a vegetable), semita (a sweet bread), queso duro (a hard cheese) and horchata (a cold drink). Four groups of households were determined by using cluster analysis. The results indicate that a potential market exists in the United States for most of the Salvadoran products included in this study, and that Salvadorans would like to buy other foods such as fresh fruits and vegetables.

Suggested Citation

  • Batres-Marquez, S. Patricia & Jensen, Helen H. & Brester, Gary W., 2003. "Salvadoran Consumption of Ethnic Foods in the United States," ISU General Staff Papers 200307010700001304, Iowa State University, Department of Economics.
    • Handle: RePEc:isu:genstf:200307010700001304
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    References listed on IDEAS

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    1. Koslow, Scott & Shamdasani, Prem N & Touchstone, Ellen E, 1994. "Exploring Language Effects in Ethnic Advertising: A Sociolinguistic Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(4), pages 575-585, March.
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    Cited by:

    1. Carlos Garcia-Jimenez & Ashok Kumar Mishra, 2011. "Role of ethnicity in consumption of meat products," Applied Economics Letters, Taylor & Francis Journals, vol. 18(7), pages 665-669.

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