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Nudges to Privacy Behaviour: Exploring Alternative Approaches to EU Data Protection Regulation

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Abstract

The report seeks to bring behavioural research methods for privacy to the attention of EU policy-makers. It argues that changes in web interface design can be a useful policy alternative to the traditional 'privacy notice' approach. Specifically, it examines whether web interface design has effect on people's online privacy behaviour through an online experiment (n=3229) in four European countries. Results show that the presence of an anthropomorphic character leads to greater disclosure of personal information, both directly and passively; the presence of a privacy notice leads to greater direct information disclosure. Additional psychological constructs (such as subjects' awareness that they were revealing personal information) were also recorded, and a demographic analysis according to gender, age, education and country of residence carried out.

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  • Shara Monteleone & Rene van Bavel & Nuria Rodríguez-Priego & Gabriele Esposito, 2015. "Nudges to Privacy Behaviour: Exploring Alternative Approaches to EU Data Protection Regulation," JRC Research Reports JRC96695, Joint Research Centre.
    • Handle: RePEc:ipt:iptwpa:jrc96695
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    References listed on IDEAS

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    1. Sunstein,Cass R. (ed.), 2000. "Behavioral Law and Economics," Cambridge Books, Cambridge University Press, number 9780521661355, October.
    2. Alessandro Acquisti & Curtis Taylor & Liad Wagman, 2016. "The Economics of Privacy," Journal of Economic Literature, American Economic Association, vol. 54(2), pages 442-492, June.
    3. René van Bavel & Benedikt Herrmann & Gabriele Esposito & Antonios Proestakis, 2013. "Applying Behavioural Science to EU Policy-Making," JRC Research Reports JRC83284, Joint Research Centre.
    4. Janice Tsai & Lorrie Cranor & Alessandro Acquisti & Christina Fong, 2006. "What’s It To You? A Survey of Online Privacy Concerns and Risks," Working Papers 06-29, NET Institute.
    5. Sunstein,Cass R. (ed.), 2000. "Behavioral Law and Economics," Cambridge Books, Cambridge University Press, number 9780521667432, October.
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