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Nudges to Privacy Behaviour: Exploring Alternative Approaches to EU Data Protection Regulation

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Abstract

The report seeks to bring behavioural research methods for privacy to the attention of EU policy-makers. It argues that changes in web interface design can be a useful policy alternative to the traditional 'privacy notice' approach. Specifically, it examines whether web interface design has effect on people's online privacy behaviour through an online experiment (n=3229) in four European countries. Results show that the presence of an anthropomorphic character leads to greater disclosure of personal information, both directly and passively; the presence of a privacy notice leads to greater direct information disclosure. Additional psychological constructs (such as subjects' awareness that they were revealing personal information) were also recorded, and a demographic analysis according to gender, age, education and country of residence carried out.

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  • Shara Monteleone & Rene van Bavel & Nuria Rodríguez-Priego & Gabriele Esposito, 2015. "Nudges to Privacy Behaviour: Exploring Alternative Approaches to EU Data Protection Regulation," JRC Research Reports JRC96695, Joint Research Centre.
    • Handle: RePEc:ipt:iptwpa:jrc96695
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    References listed on IDEAS

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    1. Alessandro Acquisti & Curtis Taylor & Liad Wagman, 2016. "The Economics of Privacy," Journal of Economic Literature, American Economic Association, vol. 54(2), pages 442-492, June.
    2. René van Bavel & Benedikt Herrmann & Gabriele Esposito & Antonios Proestakis, 2013. "Applying Behavioural Science to EU Policy-Making," JRC Research Reports JRC83284, Joint Research Centre.
    3. Sunstein,Cass R. (ed.), 2000. "Behavioral Law and Economics," Cambridge Books, Cambridge University Press, number 9780521667432, September.
    4. Sunstein,Cass R. (ed.), 2000. "Behavioral Law and Economics," Cambridge Books, Cambridge University Press, number 9780521661355, September.
    5. Janice Tsai & Lorrie Cranor & Alessandro Acquisti & Christina Fong, 2006. "What’s It To You? A Survey of Online Privacy Concerns and Risks," Working Papers 06-29, NET Institute.
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