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Loyalty Programs : a study case in the Hospitality Industry

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  • Lubica Hikkerova

Abstract

The widespread use of loyalty programs in the tourism sector raises questions about their differentiating capacity and more broadly about the real advantages they offer firms. We have chosen to focus on the hotel sector and propose a conceptual model on t

Suggested Citation

  • Lubica Hikkerova, 2014. "Loyalty Programs : a study case in the Hospitality Industry," Working Papers 2014-194, Department of Research, Ipag Business School.
    • Handle: RePEc:ipg:wpaper:2014-194
    as

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    File URL: https://faculty-research.ipag.edu/wp-content/uploads/recherche/WP/IPAG_WP_2014_194.pdf
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    References listed on IDEAS

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    1. Czepiel, John A., 1990. "Service encounters and service relationships: Implications for research," Journal of Business Research, Elsevier, vol. 20(1), pages 13-21, January.
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    Cited by:

    1. Mariusz Górajski & Dominika Machowska, 2019. "How do loyalty programs affect goodwill? An optimal control approach," 4OR, Springer, vol. 17(3), pages 297-316, September.

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    More about this item

    Keywords

    Loyalty; Price; Behaviour; Commitment; Trust; Hotel;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

    NEP fields

    This paper has been announced in the following NEP Reports:

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