Report NEP-MKT-2014-04-11

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Kosfeld, Michael & Schüwer, Ulrich, 2016. "Pricing in retail financial markets and the fallacies of consumer education," SAFE Working Paper Series 47, Leibniz Institute for Financial Research SAFE, revised 2016.
• Baye, Irina & Hasnas, Irina, 2014. "Consumer flexibility, data quality and location choice," DICE Discussion Papers 139, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).
• Dr. Terry Najja Kakeeto-Aelen & Professor Jan C van Dalen & Professor H. Jaap van den Herik & Dr. Bartel A. Van de Walle, 2014. "Building Customer Loyalty among SMEs in Uganda: The Role of Customer Satisfaction, Trust, and Commitment," Working Papers 2014/06, Maastricht School of Management.
• Evgeny A. Antipov, 2014. "The Determinants Of Online Merchant’s Price Premium: Evidence From Russia," HSE Working papers WP BRP 19/MAN/2014, National Research University Higher School of Economics.
• Christophe Benaroya & Christine Fèvre-Pernet, 2014. "Le naming : facilitateur de management de grands projets industriels ?," Post-Print halshs-00972031, HAL.
• Lubica Hikkerova, 2014. "Loyalty Programs : a study case in the Hospitality Industry," Working Papers 2014-194, Department of Research, Ipag Business School.