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An Investigation into the Prospect of 3G Adoption in Kolkata: A Structural Equation Modeling Approach

Author

Listed:
  • Susmita Chatterjee

    (Globsyn Business School, Kolkata, India)

  • Bibek Ray Chaudhuri

    (Indian Institute of Foreign Trade)

  • Debabrata Datta

    (Institute of Management and Technology, Ghaziabad, India)

Abstract

The paper investigates the prospect of 3G rollout in India with the help of an empirical analysis of a survey on a random sample of 400 mobile phone customers in Kolkata. The study applies structural equation modeling and explores the adoption intention of this new facility among the respondents. It is found out that presence of low cost alternatives plays a significant hurdle for success of 3G services. This research reveals that perceived expense, an established inhibitor of technology adoption has no significant influence on adoption behavior here. The study further shows that the mobility factor, considered to be a prime motivator of 3G use is not found to be statistically significan

Suggested Citation

  • Susmita Chatterjee & Bibek Ray Chaudhuri & Debabrata Datta, 2012. "An Investigation into the Prospect of 3G Adoption in Kolkata: A Structural Equation Modeling Approach," Working Papers 1214, Indian Institute of Foreign Trade.
    • Handle: RePEc:ift:wpaper:1214
    as

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    File URL: ftp://203.190.248.10/RePEc/ift/workingpapers/EC-12-14.pdf
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    References listed on IDEAS

    as
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    4. Gary C. Moore & Izak Benbasat, 1991. "Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation," Information Systems Research, INFORMS, vol. 2(3), pages 192-222, September.
    5. Margherita Pagani, 2004. "Determinants of adoption of third generation mobile multimedia services," Post-Print hal-02313098, HAL.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Business Excellence; EFQM; BEM; BE Model; Malcolm Baldridge ; Performance measurement; organization agility; BSC; Sustainability ; Business Excellence and competitiveness; ISO and BE models; TQM;
    All these keywords.

    JEL classification:

    • F13 - International Economics - - Trade - - - Trade Policy; International Trade Organizations
    • F14 - International Economics - - Trade - - - Empirical Studies of Trade
    • F51 - International Economics - - International Relations, National Security, and International Political Economy - - - International Conflicts; Negotiations; Sanctions
    • Q17 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agriculture in International Trade

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